2014 Edelman Trust Barometer

Edelman TRUST & THE BUSINESS-GOVERNMENT DYNAMIC trustbarometer 2014 | ANNUAL GLOBAL STUDY BUSINESS HAS TRUST ADVANTAGE OVER GOVERNMENT IN 21 OF 27 MARKETS GLOBAL 58% Business 44% Government 20+pts. Higher Trust in Business 1-20 pts. Higher Trust in Business Equal Trust Higher Trust in Government HISTORIC GAP BETWEEN OVER HALF SEE GOVERNMENT ROLE AS BUSINESS & GOVERNMENT TRUST PROTECTING CONSUMERS FROM BUSINESSES 60% 58% 14 point trust gap between business & 50% 50% government 11111 44% 40% 43% 2009 2010 2011 2012 2013 2014 DESIRE FOR REGULATION GREATER IN MARKETS BY A THREE-TO-ONE MARGIN INFORMED FACING INDUSTRY-SPECIFIC ISSUES OR DEBATE PUBLICS CALL FOR INCREASED GOVERNMENT REGULATION OF BUSINESS FINANCIAL SERVICES FOOD AND BEVERAGE ENERGY UK China Germany 66% Too much regulation (Global finding) 73% 84% Not enough regulation (Global finding) Too much regulation (Global finding) Not enough regulation (Global finding) BUSINESS HAS PERMISSION TO PLAY A ROLE IN REGULATION & DEBATE 79% 74% 74% 71% %24 The energy industry should be a more active participant in the broader debate over [COUNTRY] The food and beverage industry should be a more active participant in the broader debate in [COUNTRY] over solutions to food and nutrition policy issues The financial services industry should be a more active When policymakers are developing new regulations on businesses and industries, they should consult with multiple stakeholders (i.e. NG0S, academics, the affected businesses/industries, etc.) participant in the broader debate over the future of the energy policy [COUNTRY] banking system before making final decisions visit www.edelman/Trust2014 for more information