2014 Digital Horoscope for Marketers

THE ASTRONOMICALLY USEFUL DIGITAL HOROSCOPE 2014 - We've linked the most relevent digital trends of 2014 with the signs of the zodiac. Each sign represents a different trend, what does your sign suggest for you? WHAT'S YOUR MARKETING ZODIAC? "Creative, adaptive, insightful, spontaneous, driven and ambitious" THE STARS SAY: Use your creative flair and spontaneity to reach and engage younger audiences with Vine, Snapchat and ARIES MAR 21 - APR 19 Instagram short-form videos. It's cheap and simple! "Strong-willed, stubborn by nature, committed and self-indulgent" THE STARS SAY: You're stubborn and lazy and only read tweets with a pic attached. You're nột alone, so ensure content is image-centric to increase engagement and shares! TAURUS APR 20 - MAY 20 "Flexible, adaptable, supportive, inspirational and good negotiators" THE STARS SAY: Be flexible and adaptable in 2014. Inspire colleagues GEMINI to adapt the social media strategy to include Vine, Snapchat and Google+ and reach new audiences. MAY 21 - JUN 20 "Traditional, loyal, sympathetic, retrospective and historically fixated" THE STARS SAY: You're fascinated by how people think and behave. CANCER JUN 21 - JUL 22 In 2014 there will be a return to neuro science & behaviour analysis to create unique customer experiences. "Powerful, brave, intuitive, savvy, analytical, natural born leaders" THE STARS SAY: You're analytical and tech savvy, so ensure all your content is mobile friendly to reach all your customers. Prioritise content and adapt your functionality to fit. LEO JUL 23 - AUG 22 me "Talkative, charming, inquisitive, intuitive, analytical, team players" THE STARS SAY: Measuring the impact of your content on sales is VIRGO AUG 23 - SEP 22 key in 2014. Persuade colleagues of the importance of content ROl and start analysing performance. "Balanced, moral, understanding, caring and champion of underdogs" THE STARS SAY: As a caring person, you want your marketing to make people feel good. In 2014 brands will differentiate LIBRA by focusing on wellbeing and acts of kindness. SEP 23 - OCT 22 m, "Bold, calm, controlled, confident, focused and determined" THE STARS SAY: As a calm, confident individual, you are perfectly placed to oversee the security of your digital networks, SCORPIO OCT 23 - NOV 21 ensuring customer data remains a well kept secret. "Intense, focused, philosophical, impatient and results orientated" THE STARS SAY: Use your collaborative skills to interact with and involve SAGITTARIUS NOV 22 - DEC 21 customers in the creation of marketing content. Share their ideas, stories and experiences. "Highly intelligent, practical, organised, systematic" THE STARS SAY: You're social, practical and organised and will have the skillset to create branded content that connects and CAPRICORN engages people across multiple social platforms. DEC 22 - JAN 19 "Humanitarian, philanthropic, caring, sympathetic and inventive" THE STARS SAY: As a caring, sharing, sympathetic person you'll be AQUARIUS JAN 20 - FEB 18 pleased to hear that storytelling in 2014 will be about creating emotional bonds with audiences :) "Knowledgable, honest, passionate, quiet, overcautious and trustworthy." THE STARS SAY: Get recognised for your knowledgeable and passionate content as an individual or brand. Just link your web PISCES content with your Google+ page to show up in search. FEB 19 - MAR 20 Sources: Forbes.com, IDM, The Guardian Produced by JBH Creative Marketing Our Infographics and data visualisation techniques have the power to attract, JBH build credibility, create sharability and generate those all-important leads. jbh.co.uk