2012 holiday shopping guide

apigee 2012 HOLIDAY SHOPPING SURVEY HOLIDAY SHOPPERS DEMANDING MOBILE APPS 82% 57% 54% say there are major benefits to shopping on a mobile device considering purchasing their holiday gifts on a mobile device warn retailers of the consequences of not providing an app PRODUCTS BEING PURCHASED ON MOBILE DEVICES 32% 31% 27% 26% 24% 20% books electronics gift cards DVD/Blu-ray clothing toys BENEFITS OF SHOPPING ON A MOBILE DEVICE 50% 48% 12% Browsing for deals wherever you are Sneaking shopping time in at work Performing price comparisons inside a store 149% 40% Buying embarrassing or personal items without using a work computer Using a mobile device to find a retail store 16% 38% Participating in online auctions wherever Redeeming electronic coupons 25% 27% you are Secretly shopping without a spouse/significant other knowing Getting loyalty points on an app CONSEQUENCES FOR A RETAILER NOT OFFERING A MOBILE APP 30% waste a trip to the store for items they don't carry 25% lose out on the best deals the store offers 19% retailer seems old fashioned 17% loss of time 12% loss of money store loyalty hurt 7% Apigee survey conducted by Harris Interactive of over 2,200 US adults © 2012 Apigee Corp. All rights reserved