2012 Customer Lifetime Value Report

2 0 1 2 E -cO M M ER C E CUSTOMER LIFETIME VALUE REPORT GOOGLE VS. FACEBOOK O The average customer acquired via Facebook spends 8% more in their lifetime than those from Google. This suggests that customers originating from Facebook Ads could be more valuable in the long run. $148 $159 The way you sell your product has a big impact on repeat purchases. Flash sale sites generate 4X the repeat spending of traditional online retailers. IST YEAR REPEAT SPENDING 94% 147% 150% 385% Traditional Daily Deals Group Buying Flash Sales Online Retail PURCHASE FREQUENCY O Customers of group buying, daily deal, and flash sale sites purchase nearly 2X more frequently than traditional online retailers. Daily Deals Every 48 days } Flash Sales Every 49 days FASTER Group Buying Every 52 days Traditional Online Retail Every 89 days While repeat behavior is higher for daily deal, group buying, and flash sale sites, purchases made at traditional online retailers are O AVERAGE ORDER SIZE approximately 50% larger. $61 $61 $85 $105 Daily Deals Flash Sales Group Buying Traditional Online Retail SOURCE: RJMetrics RJMetrics collected anonymous, aggregated sales data from 48 online retailers in the areas of traditional retail, flash sales, daily deals, and group buying sites. This information included metrics such as lifetime spending, repeat purchase rates, and time between purchases. RJMetrics Learn these metrics for your business with a free trial at RJMetrics.com