Transcribed

10 Ways to Screw up your Startup Fundraising

TOP 10 FUNDRAISING FAILS Fundraising can be incredibly hard for a startup. But, do you know what's easy? Avoiding rookie mistakes. At the Founder Institute, we see these mistakes the most. Not using charts, 10 10 graphs, or tabs in pitch materials Hard coding numbers into your spreadsheet 9. INPUT BLACK OUTPUT BOX 0.01% of China HUGE! 8. Not using a bottom up analysis Not connecting the financial model to the narrative 6. Not knowing your TAM* and SAM** Not using Generally Accepted Accounting 5 Principles *Total Addressable Market **Serviceable Addressable Market Accounting 101 Groupon REVENUE EXPENSES PROFIT! 4 Not doing a cash flow analysis Underestimating your variable expenses 3 Not knowing your comparable market metrics Projecting $1B in Revenues for Year 5 1 WANT MORE STARTUP WISDOM? Attend a free Founder Institute event: http://fi.co/events Courtesy of: Dave Parker (@DaveParkerSEA) Director, Seattle Founder Institute www.dkparker.com FOUNDER |INSTITUTE NORTHWEST ENTREPRENEUR NETWORK http://fi.co

10 Ways to Screw up your Startup Fundraising

shared by Founding on Mar 21

1,719 views

3 faves

3 shares

1 comment

While the traditional business plan may be all but dead, most investors would still self-identify more as financial engineers than software engineers. Therefore, it is crucial for startups to be profe... ssional with their financials when pitching investors - it shows that they speak the same language, and that they understand the importance of building a sustainable business to go along with their snazzy product. Of all the rookie mistakes we've seen in startup pitch financials, these are the most common.

Publisher

Founder Institute

Designer

Andrea Chen