10 Tips to Keep Your Brand Consistent

10 TIPS TO KEEP YOUR BRAND CONSISTENT Use the Same Printing Company for All Materials • Prevent color variation • Maintain the same quality PRINT COOK BOOK SALE 2 Choose a Consistent Color Palette • 80% improvement in brand recognition Use on all printed materials and social media PMS Have the Same Structure for All Content • Use the same format and word count for blogs • Make sure all newsletters maintain a familiar structure the Same Pics and Logos across Social Media • Profile photos should be the same • Never vary your logo LO GO 6 Create a Style Guide for Employee Use Educate employees on brand messaging guidelines Ensure all marketing employees use the same techniques FONT: COLOR: RGB|CMYK PMS LOGO: 6 Stick to the Same Brand Name on All Social Media Channels • Use your company name as your profile name • Repeat the name on all channels LO GO LO GO (LO GO 7 Ensure All Marketing Materials Have the Same Tone • Decide if your style is formal or casual • Use that voice in printed material and social media 8 Use the Same Selling Points in All Marketing • Decide what your brand's story and selling points are |STRONG PRODUCT ! Highlight your story and selling points in all marketing LO GO Stay Consistent with Your Spelling • Use one spelling for words with variations GRAY GRAY GRAY GREY 00000 • Decide how you'll write dates, numbers, and abbreviations 10 Make an Editorial Calendar for Regular Content Publishing Publish blogs on a regular schedule • Send newsletters on the same day each month ER Infographic provided by: Replica Digital Print & Copy www.replicadigitalprintandcopy.com REPLICA DIGITAL PRINT & COPY Sources: http://onboardly.com/customer-acquisition/launching-make-sure-your-branding-is-consistent/#.U-Cba4BdU0U http://www.marketingweek.co.uk/trends/consistent-branding-dont-mess-with-it/4006746.article http://www.socialmediatoday.com/content/social-media-branding-16-tips-create-consistent-relevant-and- trusted-social-brand http://www.adsolutions.yp.com/articles/how-to-create-brand-consistency-in-marketing-materials 00000000