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#1 of 3 Key Components to Email Deliverability

#1: EMAIL REPUTATION "REPUTATION IS EVERYTHING" A KNOW YOUR "SCORES" Need to have an "A" rating (Over 90 with SenderScore.org, for example) 95% SENDER SCORE BANDS AND AVERAGE DELIVERED SENDER SCORE AVERAGE DELIVERED 0-60 21% 61-70 67% 71-80 68% A RATING 81-90 92% 91-100 95% B AUTHENTICATE YOUR EMAIL IP ADDRESS ! Sender Policy Framework (SPF) DNS SERVER SPF RECORD IS ALLOWED YES/NO IP INTERNET MX i Sender ID INBOX INBOUND MAL SERVER AUTHENTICATION REPUTATION DATA SENDER INTERNET JUNK EMAL PASS PASS X SPF RECORD LOOKUP QUARANTINE SENDER ID FRAMEWORK CSIDF) DNS SERVER BLOCK/DELETE Domain keys Identified Mail (DKIM) | DKIM C C CONTROL COMPLAINTS Non-Complalners Non-Complainers Complainers NOTE: AVOID BLACKLISTS D You want to avoid blacklists for both your IPs and YOUR domains. STAY OFF BLACKLISTS AT ALL COSTS. THERE ARE A NUMBER OF EMAIL BLACKSLIST THAT CAN IMPACT YOUR DELIVER- ABILITY, SO YOU WANT TO SCAN YOUR IP ADDRESS(ES) REGULARLY AND ENSURE THEY ARE NOT WINDING UP ON ANY LISTS. KEEP OFF BLACKLISTS E ONLY SEND PERMISSION BASED EMAIL COMMUNICATE WITH DIFFERENT SEGMENTS 国 BUILD YOUR CONTACT LIST I SEND EMAIL TO CLIENTS To download the Part #2 and Part #3 of the Email Deliverability Best Practi- cies Series including "Managing Your List" and "Evaluating You Messaging", visit www.EmailDelivered.com/emailmarketing EMAIL DELIVERED © Copyright 2013. EmailDelivered.com & Marketers Publishing Group, Inc. 1 #1: EMAIL REPUTATION "REPUTATION IS EVERYTHING" A KNOW YOUR "SCORES" Need to have an "A" rating (Over 90 with SenderScore.org, for example) 95% SENDER SCORE BANDS AND AVERAGE DELIVERED SENDER SCORE AVERAGE DELIVERED 0-60 21% 61-70 67% 71-80 68% A RATING 81-90 92% 91-100 95% B AUTHENTICATE YOUR EMAIL IP ADDRESS ! Sender Policy Framework (SPF) DNS SERVER SPF RECORD IS ALLOWED YES/NO IP INTERNET MX i Sender ID INBOX INBOUND MAL SERVER AUTHENTICATION REPUTATION DATA SENDER INTERNET JUNK EMAL PASS PASS X SPF RECORD LOOKUP QUARANTINE SENDER ID FRAMEWORK CSIDF) DNS SERVER BLOCK/DELETE Domain keys Identified Mail (DKIM) | DKIM C C CONTROL COMPLAINTS Non-Complalners Non-Complainers Complainers NOTE: AVOID BLACKLISTS D You want to avoid blacklists for both your IPs and YOUR domains. STAY OFF BLACKLISTS AT ALL COSTS. THERE ARE A NUMBER OF EMAIL BLACKSLIST THAT CAN IMPACT YOUR DELIVER- ABILITY, SO YOU WANT TO SCAN YOUR IP ADDRESS(ES) REGULARLY AND ENSURE THEY ARE NOT WINDING UP ON ANY LISTS. KEEP OFF BLACKLISTS E ONLY SEND PERMISSION BASED EMAIL COMMUNICATE WITH DIFFERENT SEGMENTS 国 BUILD YOUR CONTACT LIST I SEND EMAIL TO CLIENTS To download the Part #2 and Part #3 of the Email Deliverability Best Practi- cies Series including "Managing Your List" and "Evaluating You Messaging", visit www.EmailDelivered.com/emailmarketing EMAIL DELIVERED © Copyright 2013. EmailDelivered.com & Marketers Publishing Group, Inc. 1

#1 of 3 Key Components to Email Deliverability

shared by emaildelivered on May 09
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There are 3 key components to implementing email deliverability best practices. These include: 1. Your Email Reputation 2. Your Email List (Database) 3. Your Marketing (Content & Messages) #1: Emai...

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