Battlestar Galactica Fan Briefing

BATTLESTAR GALACTICA Fan BrieFing POPULATION TOTAL: S7 MALE FEMALE S1% 39% 22 PPL 3S PPL WHICH BEST DESCRIBES YOU, AS A BSG "FAN"? • KATCHED EVERY EPISODE. • KATCHED EVERY EPISODE. MOULD NOT WATCH AGAIN. • KOULD WATCH AGAIN. • KOULD NOT ENGAGE IN OTHER BSG ACTIVITIES ENGAGE IN OTHER BSG ACTIVITIES. 49.1% 8.8% • KATCHED EVERY EPISODE. • WOULD WATCH AGAIN, • ENGAGE IN OTHER BSG ACTIVITIES. 10.5% 12.3% • WATCHED SOME EPISODES • NEED TO CATCH UP. • KOULD NOT ENGAGE IN OTHER BSG ACTIVITIES. 15.8% 3.5% • KATCHED EVERY EPISODE. • WATCHED SOME EPISODES. • KOULD NOT WATCH AGAIN. • KOULD NOT ENGAGE IN OTHER BSG ACTIVITIES. . NEED TO САTCH UP. • ENGAGE IN OTHER BSG ACTIVITIES. “FANDOM" IS BASED ON CONSUMPTION OF TV EPISODES How WERE YOU INTRODUCED T O BSG? ONLINE BLOG, WEBSITE, CHILDHOOD MEMORIES OR FORUM 37.5% 3.6% A FRIEND, OR FAMILY 37.5% 14.3% TV PROMOTION 1.8% S.3% SOCIAL MEDIA OTHER BRAND HAS GREAT HERITAGE AND NOST ALGIC VALUE WHAT WAS YOUR LAST ONLINE ACTIVIT Y RELATED TO BATTLESTAR GALACTICA? RESEARCHED A CHARACTER OR FACT PLAYED A GAME S7.9% S.3% NATCHED VI DEO OTHER %.קר 10.5% 3.5% SHARED ON SOCIAL NEDIA 3.5% 8%.ר PARTICIPATED IN A LOOKED AT PICS DISCUSSION FANS WANT MORE INFORMATION ABOUT CHARACTERS AND STORYLINES WHICH OF THE FOLLOWING ARE You MOST LIKELY TO TRY? NATCH EPISODES I'VE SEEN WATCH NEW EPISODES 77.2% 84.2% LOOK AT PICS/ NATCH CLIPS & GALLERIES BEHIND THE SCENES 26.3% 40.4% READ ARTICLES & FACTS ABOUT BSG PLAY BSG ONLINE GAMES S6.1% 19.3% 7% 0% PARTICIPATE IN CONTRIBUTE FAN FICTION 22.8% ONLINE DISCUSSION & HOMEMADE VIDEO CONTRIBUTE TO CAMPAIGN To BRING BSG BACK FANS WAN T Το WATCH MORE EPISODIC VIDEO WHAT'S YOUR FAVORITE ASPECT OF BSG? THE STORY ТHE CAST 43.9% S9.7% SPECIAL Fx SPACE SHIPS 12.3% 22.8% %S.קר A FAVORITE CHARACTER THE BRAND APPEAL IS MOSTLY ABOUT СНARACTERS AND STO RY WHICH SERVICE (S) D0 YOU MOST OFTEN US E, TO WATCH TV SHOWS? NETFLIX YOUTUBE 77.2% %ר. CABLE OR SATELLITE TV AMAZON PRIME S2.6% 33.3% S.3% VUDU S.5% 19.3% APPLE TV ITUNES HULU PLUS NETFLIX IS THE MOST COMMON TV SERVICE, AMONGST FANS WHAT IS YOUR PREFERRED DEVICE, TO WATCH TV SHOWS ? TV TABLET 86% 28.1% PC/MAC/LAPTOP SMARTPHONE 26.3% 1.8% FANS WANT TO CONSUME BSG oN TVs vs. SMALLER SCREENS I AM Mosт LIKELY то,.. WATCH A TV SHOW NHEN PURCHASE DVDS OF MY IT AIRS FAVORITE TV SHOMS 22.8% 8.8% DVR MY FAVORITE TV SHONS 40.4% 22.8% WATCH PART OF AN EPISODE, THEN FINISH WATCHING LATER 82.5% 8% "BINGE - WATCH" MY OTHER FAVORITE TV SHOW THROUGH DOWNLOADING/STREAMING FANS WANT BSG CONTENT TO ВЕ ON - DEMAND, TO SUIT THEIR VIEWING BEHAVIOR WHAT DOES YOUR BSG WISHLIST INCLUDE? FULL-LENGTH, A NEW TV SERIES FEATURE FILM W/ SOME ÜRIGINAL CHARACTERS 68.4% 64.9% SPIN-OFF SERIES A NEW, ONLINE NEW CHARACTERS GAME S7.9% 3.5% A NEW CONSOLE GAME (Хвох, PS4, ЕТС.) MOBILE APP 3.5% 7% S% 0% LET IT "REST IN PEACE" AN ONLINE FAN CLUB 3.8% OTHER FANS WANT A MOVIE AND A NEW TV SHOW Independent survey conducted by @userexperience - Jonathan Lupo