Venus vs. Mars: The Marketing Edition

VENUS vs. MARS: THE MARKETING EDITION To logo or not to logo? Based on a survey by branding experts 99designs, it seems male and female business owners really do think differently about branding. BELIEF IN BRANDING Looks aren't everything. But they're one of the most important things. More female business owners than male business owners tend to believe that high-quality branding positively affects their company. How important is: A company's logo when making purchasing or hiring decisions? 53% 63% fruto M believe it's important A professional-looking website? fruto F 78% M 72% believe it's important Being memorable? 50% believe it's important 55% Branding overall? It needs to work and be efficient. It needs to be beautifully designed and truly reflect my business. TAKING ACTION Let's get this party started! When it comes to marketing and branding, female business owners are more likely to get the ball rolling earlier than their male counterparts. When starting out, women are more likely to: Get a logo 31% 17% Choose a company name fruto 24% 28% Men are more likely to: Conduct market research 18% 26% Engage in marketing activities 44% (10) 51% Find customers 66% 74% INDUSTRY TRENDS Work it! For female business owners, marketing is where faith in branding is the highest (makes sense). More males believe that when it comes to a cause, you have to give a little to get a lot. The Ladies Advertising & Marketing 94% Food & Beverages 88% Construction, Machinery & Homes 72% Finance & Financial Services 64% The Gentlemen Nonprofit 88% Food & Beverages 82% Manufacturing 67% Education 64% According to an anonymous online survey of 722 US adults identified as SMB owners or managers. 99 designs Logos, websites & more.