Superbowl Advertisements: How did they really perform?

SUPERBOWLL AUTO ADVERTISEMENTS HOW DID THEY PERFORM ON YOUTUBE? 13 NEW CAR ADS AIR DURING SUPER BOWL XLVII 129748257 NEW FOOTBALL SEASON BEGINS FEBRUARY 2013 TOTAL YOUTUBE VIEWS FAN UPLOADED CONTENT (REUPLOADS, PARODIES, AND COMMENTARY) SEPTEMBER 2013 689 40.734.875 ACCOUNTED FOR VIDEOS & GENERATED VIEWS. TOTAL AUTO AD VIEWS Official FOR TOP 6 CAR ADS Total Fan TOYOTA "WISH GRANTED" HYUNDAI "TEAM" CHRYSLER. RAM "FARMER" VW "GET IN. GET HAPPY" AUDI "PROM" KIA "HOTBOTS" SOCIAL ENGAGEMENT WHAT EXACTLY IS... SOCIAL ENGAGEMENT? % INCREASE IN SOCIAL ACTIONS PER 1.000 VIEWS OF FAN UPLOADED CONTENT VS. THE OFFICIAL COMMERCIAL UPLOAD TOTAL # OF LIKES, DISLIKES, Toyota AND COMMENTS FOR YOUR 828% BRAND'S CONTENT. Hyundai 579% 17% | 86% 222% 157% Chrysler Volkswagen Audi ON AVERAGE, SOCIAL ACTIONS PER 1,000 VIEWS ON YOUTUBE INCREASED Kia 162% 200 400 600 FOR FAN UPLOADED VIDEOS. 800 1000 EARNED MEDIA WHAT EXACTLY IS. EARNED MEDIA? 15% HYUNDAI THE PERCENTAGE OF TOTAL VIEWS FOR A BRAND THAT 44% 14% ΤΟΥΟΤΑ CAME FROM FAN UPLOADS. 20% AUDI 18% 70% 31% O KIA VOLKSWAGEN ON AVERAGE... OF AUTO AD VIEWS ON YOUTUBE WERE FROM EARNED MEDIA ZEFR DATA SOURCES: ZEFR INCEPTION T, YOUTUBE ALL DATA COLLECTED THROUGH SEPTEMBER 5TH, 2013 HTTP://WWW.YOUTUBE.COM/WATCH?V=AMPZOTGJBWE&FEATURE=YOUTU.BE - HTTP://wWW.YOUTUBE.COM/WATCH?V=DNSVWM41O3K HTTP://WWW.YOUTUBE.COM/WATCH?V=QFUIPOHEITA&FEATURE=YOUTU.BE - HTTP://WwW.YOUTUBE.CCOM/WATCH?V=IYMBRSUFZ9U HTTP://WwW.YOUTUBE.COM/WATCH?V=9H0XPWATAA8 - HTTP://WWW.YOUTUBE.COM/WATCH?V=ANHMS6QLD5Q 23.723.388 18.205.930 22.183.944 12.989.298 18.438.761 12.418.835 CHRYSLER