It’s All About the Presentation

It's All About the Presentation: How to Improve Your Linked in Profile and Presence There are more than 400 million LinkedIn users in LinkedIn in in in in in reaches 200 countries in in in and territories 89% of all recruiters 47% of B2B report having hired someone through LinkedIn companies use LinkedIn in Use Your 7 Seconds Wisely You only have 7 seconds to make a good first impression. Here's how to create a top-notch Linkedln profile that sends the right message immediately: BE CONSISTENT WITH YOUR NAME Match your LinkedIn account name with the name you use on your business cards, email signature, and resume. ADD A PROFESSIONAL PHOTO • Use an appropriate, professional- looking profile image in • Your photo should reflect your current age and should be a head-on picture of mostly just your face without a very distracting background • A professional photo makes you 14 times more likely to be found on LinkedIn CREATE A CUSTOM URL in • A custom URL is typically shorter and will look like this: http://www.linkedin.com/in/yourname http://www.linkedin.com/in/yourname • If you have a common name, you may have to modify your name in the URL (for instance by adding your middle name) TO CREATE YOUR CUSTOM URL: 1 Click on "Edit Profile" Profile Connections Edit Profile Who's Viewed Your Profile Your Updates 1 Click on the icon next to your LinkedIn profile URL to "Update your public profile settings" in http://www.linkedin.com/in/yourname Update your public profile setting 1 Click the pencil icon under “Your public profile URL" Your public profile URL Enhance your personal brand by creating a custom URL for your LinkedIn public profile. http://www.linkedin.com/in/yourname A custom URL is easier to add to business cards and other social platforms USE SIMPLE LANGUAGE AND AVOID BUZZWORDS • No need to stuff your profile with big, fancy words • To stand out from the crowd, avoid using buzzwords. Here are the top 10 from 2014: Strategic Organizational Motivated Driven Passionate Track Responsible Creative Dynamic Extensive record experience INCLUDE RELEVANT KEYWORDS • In order to make a good first impression, you either need to reach out to people or they need to find you • Keywords help people find you through search Use the words you think people would use when searching for someone like you For instance, if your expertise is finance, use phrases like: Cost analysis Budget planning Credit analysis SPELL CHECK CHECK LINKS Continually check for spelling mistakes that could reduce Double check that links aren't broken or outdated your credibility abc MAKE SURE YOUR PROFILE IS COMPLETE Profile Strength All-Star TAKE NOTE OF THE PROFILE STRENGTH METER ON YOUR PROFILE PAGE There are 5 strength levels: Just Intermediate Advanced Expert All Star beginning TO REACH 100% COMPLETENESS, YOU NEED: Your industry and location An up-to-date current position (with a description) Two past positions Your education +50 A profile photo Your skills At least 50 (minimum of 3) connections TURN OFF NOTIFICATIONS WHEN UPDATING YOUR PROFILE Notify your network? No, do not publish an update to my network about my profile changes No • Disable notifications when making updates to your profile • Continual updates may bother your connections KEEP YOUR CONTACT DON'T LIST OPEN SELF-PROMOTE Hiding contacts may look self-serving Most discussions or links you post should offer value beyond self-promotion @ KNOW THAT LINKEDIN ISN'T ANONYMOUS • If you're logged into LinkedIn, users can see when you view their profile as well as any companies you "like" • To look at other people's profiles anonymously, either: What others see when you've viewed their profile Anonymous search • Change your "Select what others see when you've viewed their profile" setting to "anonymous". • Or log out of LinkedIn and search for the person using Google or another search engine. • This also disables you from seeing who has viewed your profile. • Heads up: You won't be able to see their full profile this way. RESPOND TO MESSAGES IN A TIMELY MANNER • Try to respond to messages within 1 to 2 days • You don't have to accept every in invitation • A good rule of thumb is to accept all invitations with a personal message • If an invitation does not have a personal message, look at the person's profile and then decide WHEN ASKING FOR A CONNECTION, RESEARCH FIRST AND THEN SEND A CUSTOM MESSAGE • Make sure you know a little bit about the person you want to connect with • Show potential connections you care by sending a personal connection message instead of the standard "Join my network" REMEMBER THAT LINKEDIN IS DIFFERENT FROM OTHER PLATFORMS • While Linkedln is a social network, your profile, updates, and posts should be more professional than platforms like Twitter and Facebook in • Stick to content that's mostly relevant to business You only have one opportunity to make a first impression. Don't go with the bare-bones approach-make the most of your Linkedin profile to attract new connections. linkedin.com •blog.linkedin.com • blog.capterra.com • online-sales-marketing.com reciprocatellc.com • forbes.com • indeed.com • businessinsider.com • inc.com Designed by Ghergich & Co. Quill.com A small part of your job is 100% of ours. .....