#Blackfish vs. #SeaWorld

Presented by: #BIackfish vs. #SeGWorld mMediaMiser TURNING NEWS INTO ENEWLED0E When Magnolia Pictures released "Blackfish", an anti-SeaWorld documentary meant to draw attention to the issue of animals in captivity, it stirred up a ton of attention both for the film's creator and the well-known theme park. 17% Of tweets that mentioned "Seaworld" during the period also mentioned "Blackfish" 40% Of online articles that mentioned "SeaWorld" also mentioned "Blackfish" But in an aggressive response meant to combat the film's negative imagery, SeaWorld sent an unsolicited critique of the movie to around 50 reviewers across the U.S. Not to be outdone, director Gabriela Cowperthwaite then fired back with her own critique of SeaWorld's critique. Top retweets Top quoted Although "Blackfish" is by most accounts a powerful, emotionally-moving piece of advocacy, it is also shamefully dishonest, deliberately misleading, and scientifically inaccurate. The power of cinema is tested with the new documentary "Blackfish". Eye opening film. @LoganLerman 2844 re-tweets SeaWorld Statement Quoted 58 times Reason #100,000 to NOT go to @SeaWorld: http://t.co/wZvmBCoWzW #Blackfish http://twitpic.com/d8c1sf There is a potentially very heroic role and very forward-thinking role for SeaWorld to take in all this. @Peta Gabriela Cowperthwaite BlackFish Filmmaker 229 re-tweets Quoted 53 times PETA reviews @blackfishmovie the film that exposes @SeaWorld's lies deaths & animal cruelty. WATCH: http://t.co/ZUBqQpp10L Personally, I started learning stuff about the animals I didn't know, and I was working there. Samantha Berg Former SeaWorld Trainer Quoted 35 times @Peta 127 re-tweets So was SeaWorld's aggressive PR strategy effective? In some ways, yes – SeaWorld's official statement was the most quoted entity in the online news portion of the study. But as the below sentiment data shows, negative mentions of the park far outweighed positives in both traditional and social media. Twitter Sentiment Traditional Sentiment 20% Mixed or 7% Positive no sentiment 7% Positive 18% Mixed or 74% Negative no sentiment 75% Negative Top users by retweet Top publications Channel 9 Orlando (Online) peta 377 oceanCRIES 396 Bay News 9 (Online) MAL, 587 OrcasoS Los Angeles Times AnimalAdvocate VAVAVA 1,999 Central Florida News (Online) LoganLerman NAVAAAA 2,856 Huffington Post Retweets Mentions 0 2 4 6 8 10 + www.mediamiser.com ©2013 MediaMiser Ltd. y @MediaMiser 000€ 00s7 0007 000 000