5 Things You Must Know When Shopping On Google

5 THINGS YOU MUST KNOW WHEN SHOPPING ON GOOGLE: I CONSUMER PERSPECTIVE Amount you lose when you don't click on Google ads: £4 - £74 per item How far you should look on Google search results: As far as the 4th page Lower prices on average than organically ranked sites E More relevant results on ads than organic WHO'S PAYING Shop for Panasonic TX-42A4008 on Google Spo TA-42A40OB C34 ADS Pananonic IKA Para Panasonic TX-42A400 E349 Sponsored links Tено Cena Vey e201 Ra Panasonic TX4ZA400- Cus.co Buying Viers TX4ZA40 ***ng un Brands pay per dick e Don soanvenance n Rangs Seleon Curysc ware nas on enca Viri uc aaan er c27 - TX-42A4000 TV YPANASONIC VIERA TX-42A4008 42 LE www.msco Te s een C329 TK42A40OS www. LED Cempan om 2 VIERA TR y Panasonic VIERA TX42A400-Richer Sounds www nsom on aat **** Rang Panasonic T-42a4000 Gea V eeeve s Paso A Panasonic TX-42A4008 42-inch Wideseeen 1080p Full HD. ww . T TX42A40OB C349.99 ORGANIC Algorithmic Brands don't pay for placement WHERE TO CLICK Q 17% Organic Listings ORGANIC SITES ARENT CHEAPER O Overall most traffic goes to organic O Cicks are free for brands O Prices are £4-£74 higher WHERE ARE THE BEST DEALS? ADS TEND TO HAVE THE BEST DEALS O Only get about 30% of total dicks O Brands pay for placement O 42% Sponsored Listings O Prices are 1%-14% lower on avg. HOW FAR TO GO Keep Searching . Ist Poge 2nd Poge 3rd Poge 4th Poge SEARCHING DEEPER STAYING ON PAGE 1 Find better deals 33% of the time Requires just a bit more time Go till the 4th page of search results Only 24% of items showed best deals on the first poge itself WHAT'S RELEVANT RELEVANT ADS IRRELEVANT ADS るらる るる るる の 83% 17% RELEVANT ORGANIC IRRELEVANT ORGANIC 69% 31% るる るらら ら 666 の ADVICE FOR GREATER CHOICE FOR FAIR COMPARISONS INCLUDE SHIPPING & HANDLING COSTS IN TOTAL TRY SHOPPING SEARCH FOR PEACE OF MIND FOR RELIABILITY CHECK WARRANTY PERIOD & USE SECURE SITES & GUARANTEE / SUPPORT OFFER CALL YOUR BANK IF IN DOUBT FOR MORE INFO, VISIT: www.accuracast.com A PROJECT BY: ABOUT ACCURACAST London's leading search marketing agency, Accura Cast consults brands on ways to reach their target market more effectively online. AccuraCast