The 5 sec of engagement or why is your web hosting so important

00:00:05 of engagement or why is your web hosting so important 400ms delay would lead to a 0.44% drop in search volume at Google. 6mil/day 137mil/day "When you speed up service, people become more engaged - and when people become more engaged, they click and buy more. 200 ms Reduce your server response time under 200ms seconds to users will click away if a video stalls while loading engage a customer before they leave your web site. abandon a web page that loads more than 3 sec. abandon a mobile page that loads more than 5 sec Conversion rate decreases 7% per second delay 100 80 60 40 20 1 2 4 79% of web-shoppers who are dissatisfied with website performance are less likely to buy from the same site again. Users will visit the competitor's site if it is faster by 250 milliseconds. The location of the hosting data center matters Singapore Data Center Amsterdam Data Center = Austria, Vienna 33.9 / 34.0 / 34.3 ms E Austria, Vienna 304.7 / 304.8 / 304.9 ms II Belgium, Antwerp 4.0 / 4.1 / 4.2 ms Belgium, Antwerp 322.0 / 322.1/ 322.2 ms +l Canada, Ottawa 101.7 / 102.0o / 102.6 ms [+1 Canada, Ottawa 257.1 / 262.2 / 264.2 ms O France, Paris 10.7 / 10.7 / 10.8 ms O France, Paris 318.8 / 319.0 / 319.2 ms I Germany, Dusseldorf 5.3 / 5.4 / 5.5 ms E Germany, Dusseldorf 254.0 / 254.1/ 254.2 ms D Hong Kong, Central District 299.3 / 301.1 / 302.6 ms E Hong Kong, Central District 37.2 / 37.9 / 38.5 ms I Italy, Massa I Italy, Agro 34.4 / 34.9 / 35.2 ms Il Italy, Massa 266.0 / 266.3 / 266.7 ms 16.7 / 16.7 / 16.8 ms II Italy, Agro 271.9 / 278.3 / 285.7 ms E Netherlands, Amsterdam 0.9 / 1.0 / 1.1 ms = Netherlands, Amsterdam 396.8 / 401.3 / 406.6 ms Russian Federation, Moscow 43.9 / 44.0 / 44.0 ms - Russian Federation, Moscow 357.6 / 358.1 / 358.6 ms E Spain, Madrid 28.7 / 28.9 / 29.0 ms E Spain, Madrid 208.5 / 209.4 / 210.6 ms E Sweden, Stockholm 28.0 / 30.2 / 31.1 ms E Sweden, Stockholm 337.9 / 338.1 / 338.6 ms O Switzerland, Zurich 13.3 / 13.4 / 13.6 ms O Switzerland, Zurich 325.5 / 325.6 / 325.7 ms Ukraine, Kharkov 43.2 / 43.7 / 44.0 ms E Ukraine, Kharkov 388.1 / 388.5/ 388.7 ms EE United Kingdom, Maidenhead 10.4 / 10.5 / 10.6 ms EI3 United Kingdom, Maidenhead 311.3 / 311.4 / 311.7 ms E United States, California 151.0 / 151.3 / 151.5 ms United States, California 178.7 / 178.7 / 178.9 ms A United States, Nevada 152.0 / 152.0 / 152.1 ms United States, Nevada 185.6 / 185.8 / 186.1 ms The ping is better near the server, so choose hosting providers near your visitors. Case studies When the "Obama for America" website shrunk page load time from 5 seconds to 2 seconds it increased the donation conversion with 14%. Initial measurement showed that an item page took about 24 seconds to load for the slowest 5% of users. For every 1 second of improvement they experienced up to a 2% increase in conversions. Walmart Shopzilla speeded up average page load time from 6 seconds to 1.2 seconds, and increased revenue shopzilla by 12% and page views by 25%. a Amazon increased revenue by 1% for every 100ms of improvement. Y. Yahoo increased traffic by 9% for every 400ms of improvement. Mozilla got 60 million more Firefox downloads per year, by making their pages 2.2 seconds faster. created by: Top5Hosting.co.uk references: https://developers.google.com/speed/docs/Insights/Server http://www.thinkwithgoogle.com/articles/the-google-gospel- of-speed-urs-hoelzle.html http://www.globaldots.com/how-website-speed-affects- conversion-rates/ http://www.webperformancetoday.com/2014/04/09/web- page-speed-affect-conversions-infographic/ http://www-01 .ibm.com/software/th/collaboration webexperience/index.html https://kinsta.com/learn/page-speed/ http://timothyawiseman.wordpress.com/2012/07/29/ the-effects-of-an-ssd-on-sql-server-performance/ http://moz.com/blog/how-website-speed-actually- impacts-search-ranking http://check-host.net/check-ping?host=198.20.98.2 http://check-host.net/check-ping?host-216. 12.196.1 14 http://support.frontrange.com/common/files/content-explosion/ This infographic is under a Creative Commons license.