4 Tips to Building Your Personal Brand

4 TIPS TO BUILDING YOUR PERSONAL BRAND 1. BRAND CREATION What are your hopes, dreams, and aspirations? What are your unique skills and capabilities? What are you better at than amyone else? What is your visiow? What are your values? What is your persowality? What do you do for fun? What do others like most about you? What are your professiowal skills? ORGANIZATIONS THAT USE SOCIAL MEDIA SEARCH DURING THE HIRING PROCESS 小 CURRENTLY USE DON'T USE DON'T PLAN 43% 45% TO USE What is your missiow in life? What is your elevator pitch? 12% PLAN TO USE 2. BRAND EXPRESSION “WALK THE WALK & TALK THE TALK" BE DO ACT SHOW PROVE REVEAL EXHIBIT MANIFEST CONVEY CONFIRM LLUSTRATE DEMONSTRATE COMMUNICATE SOCIAL MEDIA HAVE FOUND CONTENT THAT HAS CAUSED THEM TO NOT HIRE THE CANDIDATE. 51% OF EMPLOYERS WHO SCAN BRAND UP FROM 34% IN 2012 3. BRAND ENGAGEMENT People Search For Yau Online Control What They Find DO'S % OF HIRING ORGANIZATIONS SEARCHING HIRING Create a Blog/Personal Website Ask& Answer Questions Comment on Other Blogs Create a Bio FOR NEGATIVE "MATERIAL" AS PART OF DONT'S Mix Personal With Business Broadcast Uour Political, Religiaus, or Social Views Be Disrespectful, Rude, Diswissive, or Insulting Post Stuff That Would Embarrass Crandma 4. BRAND CONSISTENCY FOUND CONTENT THAT MADE IT MORE LIKELY TO HIRE A CANDIDATE. 33% OF EMPLOYERS THAT RESEARCH IS ALL YOUR STUFF THE SAME FLAVOR? CANDIDATES ON SOCIAL NET WORKING SITES Professional Resume Thank You Note CULTURAL FIT 46% Cover Letter 45% LinkedIn BACKGROUND MATCHES RESUME Twitter 36% THESE ARE THE TOP AREAS WHERE PROFESSIONAL PORTRAYAL SUCCES Blog Bio WELL-ROUNDED BACKGROUND EMPLOYERS' HIRING DECISIONS WERE INFLUENCED 32% POSITIVELY COMMUNICATION SKILLS 25% CAREERS DONE WRITE ALL DATA ON SOCIAL MEDIA HIRING PRACTICES COURTESY OF CAREERBUILDER.COM www.CareersDoneWrite.com 25% LYING ABOUT QUALIFICATONS 28% RACE, GENDER, RELIGION COMMENTS 32% POOR COMMUNICATION 36% BADMOUTHING s/PEERS 41% DRINKING/DRUG REFERENCES 46% INAPPROPRIATE MATERIAL reddi