The North America Fashion and Apparel E-Commerce Summit 2021 - Customer Retention and Acquisition
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IC Summits Virtual event: Fashion and Apparel
Topic: Customer acquisition and retention
Date: 13th April 2021
Introduction:
The panel shared their thoughts on the current and prospective challenges f...
or the fashion & apparel industry. The participants agreed that the management & better utilization of customer data, is the key to increased customer engagement. The predicted challenges bring with them a set of opportunities that brands must be prepared to leverage.
Summary:
This virtual event covered important trends and statistics in customer acquisition and retention.
- With reduced brand loyalty in the COVID era, brands can retain customers & improve loyalty by providing convenience, great service and a proposition that transcends the monetary.
- New methods of data collection and how this data is utilized will be important.
- Stricter data privacy laws will create some challenges for all brands. With the help of loyalty programs these challenges can be converted to opportunities.
- Sustainable sourcing and the social impact created by brands is changing buying behavior. Charity donation feature within customer loyalty programs can help win customer loyalty.
Source
https://www....cquisitionCategory
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