The Best PPC Practices
shared by georgesf on Jan 19
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A report from the Interactive Advertising Bureau (IAB) showed search ads accounted for $9.1 billion, or 39 percent, of the total Internet advertising revenue for the first half of 2014.
Why the huge...
spend? PPC holds a slight edge in conversion rates, and are 1.5x more likely to convert click throughs from the search engine. Also, getting on the first page in SEO can seem impossible for some companies, so giving more resources to paid ads could make sense. It's clear that a complete strategy for search engines should include both SEO and PPC. Read this slideshare to learn some of the best practices for PPC in 2016. Also you will learn how to increase conversions and minimize your Cost Per Click, or CPC, which is the cost you pay each time someone clicks on your ad.
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