How to Build an Effective Voice of the Customer Program
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The Voice of the Customer (VoC) is the core foundation of any successful customer experience program. The VoC is the heartbeat of any customer experience (CX) program. In fact, at Tatvam, we believe t...
hat brands can’t meet or exceed expectations without having an established Voice of the Customer program in place. Think about it—without customer feedback, you won’t know where to begin to improve your customer experience. When done properly, a Voice of the Customer (VoC) program will give you real-time insight into your customers’ experiences.
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