Smart Home Brand Concept + Guidelines
shared by AllisonSchiller on Jan 15
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As a newly established signature brand from Emerson, Sensi offers a simple and intuitive connected home solution – built on decades of experience and expertise in comfort for the core infrastructur...
e of the home.
Together, these elements define the Sensi brand and inform how it looks, feels, talks and acts. They were thoughtfully developed to guide the execution of an effective marketing plan for the brand – from product development to communications; allowing for creative and technical flexibility while ensuring brand consistency. In my role specifically, I was responsible for leading the brand development and related guideline copy and design including the vision, promise, values, attributes, position and style guides. The final deliverable was a 60+ page book and web-based asset library.
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