Basic Steps to Copywriting Process
shared by dktiwariballia on Jul 18
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Although there are no fixed strategies to produce successful copies. However, having a planned and systematic approach helps to create an effective copy; a copy that grabs the attention of target peop...
le and gets them to act. By following basic steps, you have nothing to lose, but you stand every chance to become successful as a copywriter. The basic steps to copywriting process are as follows:
Check Your Product / Services
To write an effective copy, it is essential to understand the USP of your product or services. People are interested in their own benefits. "what is in it for me?" is all everyone asks. You need to craft your copy in such a way that shows what kind of benefits readers will get with the special features of product or services.
Know Your Target Audience
Who do you want to attract? It is better to have a clear picture of exactly who these people are, housewives, working mom, student, office goers, business man or farmers. The more specific you are, the better you can write your copy.
Figure Out Your Aim
Figure out, what is the end result that you want to obtain from advertising or promotional material? Do you want to sell a product or services, inform people or bring awareness?
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