5 Factors Influencing Consumer Behavior

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Ever wondered why your choice of a product or service might be different from the choice of say, your friend or a family member? Maybe you prefer a Gucci purse while your friend prefers that bag she p... urchased at the local store near her house. What causes are driving her choices and how are they different from yours? These causes are the critical factors that steer the wheels for consumer behavior. These are the factors fixating on which marketers determine who their target customers are, whether they shop each day or every so often and whether they research what they wish to buy or if they purchase on a whim.

5 Factors Influencing Consumer Behavior

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