The World of Online Traveling

The World of Online Traveling 62% 62 of persongl travelers use search engines os ther #1 source for trave information. 51% of business travelers use mobile devices to get wo years ago. L75 m l Go of persong iraMolers.lare versus 36% two years ago ng uqvel related vidcos, 36% 46% The Average Hotel got 238 reviews in 2011. of travelers ind of travelers Won't book a profperty withoutreviews. written by women... and 81% mportant 53% Women give a 10% higherrating 49% hey do writea eview Barriers to task completion on hospitality/tourism sites according to travel bookers worldwide, Q4 2011 (% of total): ? ice: 30% unsure: 149% Ran out Could not find-what looking for 8% Need more info: 5% Technical Issue: 4 Other: 7% LOLthe RESERVED 26% said they did so to make a reservation. One in five arrived gt a site in seardh of information about hotels, and the same percentage ofj respondents said they were looking for pice information. Purpose of visiting a hospitality/tourism site according to site visitors worldwide, 04 2011 (% of total) Make reservation 26% Compare rates View / 20% Other 27% Find hotel info: cancel reservation: Leisure travellers sought out information about hotels or prices more often than did business travellers. Additionally, business travellers were more likely than vacationers to complete a reservation. Path used to get to hospitality/ tourism sites by site visitors worldwide, 04: Other: Typed in URL: 28% Other site link: Email link: Clicked on ad: Bookmark/Favorite Search engine: Online travel penetration by regions, 2011: US: Latin America: Western Europe: Asia-Pacific 23% Mobile travel bookings are expected to triple by 2013 according to PhoCusWright. The number of mobile users researching travel via their mobile device in the US alone is expected to grow by 519 in 2012 dccording to-GoOgle. BOOK NOW! %24 as fast as the total market, to surpass USS 313 billion by 2012. Accommodation owners cited online marketing (63%) social media (39%) mobile (27%) email marketing (22%) paid listings on user-generated review sites (17%) as the top areas in which they would prefer to increase spending, according to Owners Survey. Annual Earning for Online Travel Sales 2010 2011 2012 Internet Source for Hotel Booking Brand Website: Website where distribution is operdted and managed by the brand (eg www.marriotị com. Merchant Website: (e.g. Expedia/Hotels.com, Travelocity and Orbitz). Opaque Website: Customers to choose a fare or rate without knowing the brand of the supplier until after the item is purchased (e.g. Priceline). Top Visited Travel Sites by TrafficC Booking.com Expedia.com Hotels.com Priceline.com 1OCKING COM hotels.com. priceline.com Debt Help And Advice Hoeis Condos, BAD Vacation Packad Search or cal us to book: 800-346-8357 a Prarcisce Alexa Rank: Alexa Rank: Alexa Rank: Alexa Rank: 601 Kayak.com Travelocity.com Orbitz.com Hotwire.com KAYAK DRBITZ Hotwire Hotwire beat: SAVE 40 $134 Dep on h nd Alexa Rank: Alexa Rank: Alexa Rank: Alexa Rank: AIRTUG www.airtug.com Maacture Quality ARCRAFT TUCS Sources: http://www.newmediatrendwatch.com/world-overview/91-online-travel-market?start=1 http://www.statisticbrain.com/internet-travel-hotel-booking-statistics/ %24 %24