Is web content shaping our travel choices?

CONTENT:UP IN THE AIR Thanks to the intrinsic part recommendations and reviews are now playing in the vacation-buying process, content has become a vital tool for marketers within the travel and tourism industry... CONTENT MATTERS JUSTLOOK ATTHE STATS 55% influenced by online searches Websites that publish vacation reviews are most popular a mong st travellers ba sed in the EMEA, USA 63% say they are influenced by others' testimonials and APAC Those that offer travel guides or columns are also po pular... Holiday sna ps a re the most-śhared content on and after vacation HALFOF TRAVELLERS DOWNLOAD TRAVEL APPS BEFORE JETTING OFF. THE MOST POPULARFOCUS ON... guides weather restaurants EVEN WHEN ON HOLIDAY, 33% OF TRAVELL The most popular travel app is... Google Maps SURF THE WEB FOR RESEARCH PURPOSES It's no wonder, given the app boasts over 21 million gigabytes of content - which is updated as the world changes -'and lets users look înside actual museums! When planning trips, travellers use social media for inspiration on... ALMOSTHALF OF TRAVELLERS ARE INFLUENCEDBY TRAVELPROVIDERS' CONTENT You Tube Hotels (68%) Activities (64%) Destinations (76%) Restaurants (52%) Attractions (60%) in ENCOURAGING CONTENT CREATION ONE-THIRDOF TRAVELLERS WOULDCREATECONTENTIF THEY THOUGHTIT WOULD BENEFITTHEIR FRIENDS ORFAMILY MEMBERS Gamification would motivate 10% of travellers to create content after their vacation LOYALTYREWARDS WOULDCONVINCE 26%... MADE BY: Sources 1. http://www.silconindia.com/news/technology/14-Unknown-Facts-about-Google-Maps-nid-127533-cid-html z. http:/info.textioo.comFortals/162os5/docs/TexticoDigitallndexTravelTourismstudTOP1OFinalpd! 3. http://z.bp.blogspot.com/-RmifKIZOsZVUNBHSVIVKSI/AAAAAAAAANMEHIRKA-VZWO/81600,Google-Maps-105-App Logojpg redrocketmedia