Tourism in Africa

HARNESSING TOURISM FOR Jobs, Growth & Opportunity in Africa THE TOURISM SECTOR IS DIRECTLY AND INDIRECTLY RESPONSIBLE FOR TOURISM is a powerful vehicle for Economic growth E job creation 4.5% f he 9.1% WORLD'S INVESTMENTS all over the world WORLD'S 8.8% f te GDP 5.8% WORLD'S WORLD'S JOBS EXPORTS THE TOURISM SECTOR IS RAPIDLY GROWING AND CREATING JOBS jobs created within the next 10 years in the Tourism lndusty in Sub-Saharan Africa IN- 2.4 milion RECT 3.8 millon DRECT 1 in 20 total direct and indirect employment impact of Tourismin Africa jobs in SSA is in travel and tourism 12.8 million people expected to be emplayed directly or indirectly as a result of Travel and Tourism by 2021 16 million GLOBAL INTERNATIONAL TOURIST ARRIVALS IN SUB SAHARAN AFRICA HAVE BEEN GROWING STEADILY AT 4-5% PER YEAR SINCE THE 1950s Between 2009-2010, Rocaipts awarded to tourism in 2012. international tourist arrivals in the continent US$36 bilion increased by 8%, making Africa the second fastest growing region in the world after Asia Pacific. 6.7 maiian sists 33.8 milin vesrs 2.8% of the GDP. 1990 2012 COUNTRIES WITH THE HIGHEST POTENTIAL FOR TOURS DURING THE NEXT FIVE YEARS WOMEN Bostwana Namibia South Africa Tanzania Cape Verde in tourism can outrumber mene in certain positions and are padd the same, In 2010, 31% of employees in the hotel and restaurant sectorwere women compared to 21% in ZOOMING INTO SOUTH AFRICA By 2021 about 75% of all tourists to Africa will be úntraregional African travelers, and SA is the largest source market for intraregional travel. From 2009-2010 regional arrivals to SA increased by 12.8%. South Africa along with Angola represented 58% of all Women manage about 50% of hospitality businesses in Africa, other sectors. arrivals to Namibia in 2010. 20% 40% 60% 80% Many reasons, one continent.. More than /0 million people travel across international borders every year within Africa. SHOPPING MEDICAL SPORTS NEEDS BUSINESS RELIGIOUS VISITING MEETINGS AND GATHERINGS FRIENDS AND CONFERENCES RELATIVES LOOKING INTO OPPORTUNITIES FOR TOURISM IN AFRICA HOTELS in Africa are a good opportunity for investment. Only10% of the Region's 390,000 hotels meet international standards, and South Africa has 50% of Reducing cost Hotel development cost is still high in Africa. Ranging from US$250,000-400,000, compared to US$200,000 elsewhere in the world. this stock. "Increasing investment Only 23 international hotel corporations currently operate in Sub-Saharan Africa. 55% +50% BUSINESS Africa average cost AIR TRAVEL 30% could benefit from irwestmentin Africa. The continent is served by only 4% of the world's scheduled air service seats. However, this seat supply grew by 6.5% between 1998 and 2009. VISTING +20-30% FRIENDS & FAMLY |.... worldwide average cost 15% TOURISM Sources: Tourism in Africa: Hamessing Tourism for Growth and Improved Livelihoods, World Bank, 2013 http://www.worldbank.org/africa Africa Region @WorldBankAfrica THE WORLD BANK