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Thought Process

THINKING ABUNDANTLY STRATEGIC QUESTIONS REVENYE GENERATION: $$ CA Spotored lectrost merketing fforte O what kappent to hyper-local advertiters? Engine latagrated ntet © will advertitert stop tupporting CTTC guinde? Pertonal digital hagazine gateway webyltes Helping evRe w data 4 Coteut DISTRIBUTION: CA Visitor's Guide: Mow many correut producti are dittributed to drive market? O what about Mizsion? will CTTC take + + Gateniny 16-32 care of NBI' distribution gwites (replace twreut (Ve prodete) Flip gide- No braud ie Semaller tritalation Jection BRAND: Gateaniay iertt @ VRI dittribute -arket - milt thit violate CTTC: mittion? Regional Concepts: 4 products O VR: have heavity inrested in brand - nill Hhey compromise? Productt all custom: SON rala erept SF. 75NGateniny 25% Nearby arna CONTENT: O Mow would CTTC achieve fair coverage for all areat? STate Guide EXPLORATION Sell @s of Gateway corgrage v. other CA content? Reviewed Gateway's print & web products ... vz plan? Does it go anay??? PRINT WEB TALKED to local whitert ASSIGNMENT Create regional quides on behatf af. Gites/DMO Fartwert... GATEWAY DESTINATIONS San Diego 73 San Francisco : los Angeles : Anaheima © Teresanne Cossetta Russell

Thought Process

shared by tcossetta on Jul 17
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Graphic showing the process of brainstorming a travel campaign, in a sketchy style.


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