Click me
Transcribed

Tactics to Improve the Online Travel-Planning Process

MOVING TRAVELERS FROM LOOK TO BOOK TACTICS TO IMPROVE THE ONLINE TRAVEL-PLANNING PROCESS Consumers are researching and booking vacations online more than ever. COMMON USES OF MOBILE DEVICES 46% 45% 42% 62% $3,109 74% 16% 34% The average amount spent by consumers on purchased a leisure trip travel in 2011, up nearly 8% in one year Most consumers still rely Travelers who used their on accessing websites mobile devices to chocse from their desktop computers when shopping shop for travel products online for travel. Percent of U.S. adults with Internet access who a vacation destination and in 2011. Book ar Research destinations Read reviews Book or in 2011. . research hotels research flights SELECTING A DESTINATION The number of travelers who research destinations online For travelers who use websites to select destinations, more than half still rely on general search engines such as Google or Yahoo to help them decide where to take their next vacations. before booking their trips continues to increase. 100% 60% General search engines 57% 80% - 54% Online travel agency wabsites 42% 60% - 40%- 30% Travel review websites 20% - 22% Travel provider websites 19% 0% Destination wabsites 2010 2011 SHOPPING FOR THE BEST DEALS After deciding where they want to go, consumers depend less on general search engines. 3.5 Online travel agency websites 61% 61% General search engines 54% Travel provider wbsites | 36% Average number of websites that travelers visit when shopping for the best deal More than half of Travel review websites 32% consumers refer to traveler-submitted reviews when shopping. Destination websites 19% MAKING A PURCHASE What influences consumers the most to make a purchase on a website? 59% 48% 47% 35% 32% 32% About one in every three travelers books exclusively online. Best prices/offers Good trip ideas and options Ease of use Positive prior experience Brand trust 5 TRAVEL-WEBSITE OPTIMIZATION BEST PRACTICES 1. DESTINATION TARGETING 4. SEGMENT NEW VERSUS RETURNING VISITORS After travelers choose where they want to go, use prominent webpage real estate to further promote the destination. Take over image assets to promote special savings on tours, recreational activities, dining, and more. Make recommendations, such as the most popular destinations for new visitors and brand-new offers for returning visitors. 2. MEMBERSHIP REWARDS THRESHOLDS Don't just settle for showing visitors their status or point total. Present real-time calculations that show customers how close they are to reaching the next status level or qualifying for a free upgrade. 5. EMAIL SIGN-UP Visitors who haven't subscribed to receive your email marketing messages can see a simple lightbox-also referred to as a modal window or a pop-up–inviting them to receive special offers and discounts. 3. WEATHER TARGETING When a visitor checks in to the flight a day before departure, highlight possible flight delays due to weather and provide alternative travel options or other tips. For more tips, download "The Top 10 Testing, Targeting and Optimization Best Practices: Travel and Tourism Edition" AT MONETATE.COM/TRAVELEBOOK SOURCES: PHOCUSWRIGHT I TNOOZ monetate Follow OMonetate on twitter

Tactics to Improve the Online Travel-Planning Process

shared by ColumnFive on Oct 01
1,404 views
2 shares
0 comments
Consumers are researching and booking vacations online more than ever before, and this infographic covers the winning strategies behind destination targeting, reward programs, weather tracking, and more.

Category

Travel
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size