Online Travel

Online Travel What those 50 and ulder are doing online AARP brought to you by Real Possibilities The number one aspiration of those age 50 and older is traveling. Check out how often they are traveling and how they are using online travel resources. how often On average, about they travel 6. non-business related overnight trips per year. Each at least 50 300+ miles from home miles a year why they travel to spend time connecting with family or friends 59.4% a vacation of 5 or more nights 43.6% for sightseeing 32.4% how they plan and book Eight out of 10 persons use websites to plan as well as book their non-business travel. top sites they use The top three websites typically used for both planning and booking non-business related travel are: 67.9% 65.7% 59.5% hotel websites, airline websites, travel websites (i.e. Ex pedia, Travelocity, Orbitz). number of sites they use 4 websites to plan & websites to book for non-business related travel. Almost a quarter would prefer to use fewer websites to plan or book non-business travel. On average, BOOKED PLANNING PLANNING websites for planning & 7 for booking - half as many as they website currently use. top 2 reasons for using the current number of websites 68% 61% WANT TO GET INFORMATION WANTED CANNOT BE FOUND ON JUST ONE SITE THE BEST DEALS The most used planning sites are airline websites, TripAdvisor, and hotel websites. The most used booking sites are airline and hotel websites. highest rated site TripAdvisor: 89% satisfaction Feedback from others Recommendations Reviews TripAdvisor planning users are the most satisfied and prefer TripAdvisor for its your time is important PLANNING Currently spend, on average, 5-6 hours online planning each non-business related trip. (CURRENT) 30-36 5-6 hours x 6 trips: hours a year On average, the preference would be about 3 hours online (2-3 hours less) planning non-business related travel. PLANNING (PREFERABLE) 12-18 2-3 hours x 6 trips: %3D hours a year Additionally, they spend about 3 hours online booking each non-business trip, and would prefer to spend at least an hour less. BOOKING INSTEAD OF 12 hours a year 18 hours a year those who don't book and plan online for 21% planning for booking 25% prefer to call directly to the local area. travel show watchers Four out of ten WATCH TRAVEL SHOWS ON TV. favorite hosts 20% 37% Rick Steves Samantha Brown 22% Anthony Bourdan Source: AARP AARP Online Travel Study, October 2013, AARP Research Real Possibilities Contact: Patty David, AARP Research, [email protected]