A 'New Normal' for UK Holidays: Camping & Glamping Infographic

PITCHUP A 'new normal' for UK holidays 2020 caused a huge shift in the way we travel and opened our eyes to the nature on our doorstep. To keep up with increased demand, farmers, showgrounds and stately homes across the country set up temporary campsites under relaxed planning rules, giving people the opportunity to experience a new type of holiday. Where were people booking in 2020? Unsurprisingly, 95% of bookings last year were domestic. The map below shows the top ten locations by volume of bookings, as well as the less frequented locations, with the average price per person per night* for each region. Aberdeenshire (£26.50) Stirlingshire (£35.83) Berwickshire (£19.34) 6. 4 Cumbria North Yorkshire (£29.82) (£25.65) (£52.32) Merseyside 8. (£56.25) Flintshire Lincolnshire 7 (£23.68) Derbyshire (£23.09) (£45.47) Rutland (£22) West Midlands Pembrokeshire (£27.05) 4 Somerset (£26.99) 10 Kent (£28.61) Devon (£29.36) Dorset (£26.42) Cornwall (£29.09) Greater London (£42.38) Buckinghamshire (£33.38) Berkshire (£39.48) 94.5% Non-glamping (bring your own tent, touring, motorhome) What were people booking in 2020? TOP NAME for booking glamping is Sarah! 5.5% Glamping These were the most popular glamping accommodation types last year by number of bookings Camping pod 3 4 5 6 7 89 10-13 2 Bell tent 3 Shepherd's hut 4 Cabin 5 Yurt 6 Microlodge 7 Rental tent 8 Safari tent 9 Tipi 10 On-site touring caravan 11 Gypsy caravan 12 Geodesic dome 13 Wigwam Quirky stays to book around the UK Outdoor accommodation now covers a huge range of options and is becoming more varied by the day, with nearly 600 new UK sites joining Pitchup last year alone. Here are our top 15 quirky sites across the UK. Yurt Scotland Boatel Scotland Wild boar park Lancashire Sports club West Yorkshire Castle grounds North Yorkshire 金 金 金 田 Stately Home Alpaca farm Lancashire Lincolnshire Stables Shropshire Gypsy caravan Treehouse Pub Suffolk Worcester Wales Geodesic domes Herefordshire Igloos Devon Bus Duck farm Dorset Cornwall Who were the biggest preppers in 2020? These are the places in the UK that booked furthest ahead and those that left it to the last minute (top three and bottom three by average number of days between booking and arrival). 37.9 40.1 35.5 19.4 19.8 16.2 Stoke- On-Trent London Hove Oxford Barnsley Darlington Who were the keenest campers and who were the biggest spenders? The map below shows the locations that spent the most on their outdoor holiday last year and those that spent the least. It also shows the top three locations with the highest density of outdoor holiday fans and those with the lowest (based on bookings per capita). TOP 3 outdoor holiday fans BOTTOM 3 outdoor holiday fans Edinburgh 0.4x 10 Edinburgh Glasgow (£65.08) (£62.06) Glasgow 0.4x Hartlepool (263.71) Chorley Barnsley 3.8x * Chorley 3.4x (286.73) 4 Crewe (£87.19) Stoke-On-Trent (189.73) Tamworth (£89,20) 1 Redditch (£94.04) London 0.4x Salisbury 3.3x Bournemouth Weymouth (264.32) (£63.42) Who booked adults-only stays and who favoured family breaks? These were the top three places with the highest percentage of adults-only bookings last year compared to the three that had the highest percentage of bookings with children. Weymouth Ipswich Shrewsbury Stockton Maidstone Wirral 71% 70% 70% Adults-only bookings Adults-only bookings Adults-only bookings 51% 51% 52% Adults-only bookings Adults-only bookings Adults-only bookings TOP NAME for booking adult only is David! TOP NAME for booking with children is Sarah! The outdoor accommodation industry has changed dramatically over the last year, with more new campers, glampers and caravanners - nearly 1m holidaymakers booked with us last year - and a greater variety of sites (nearly 2000 in the UK alone) than ever before. And it's hard to imagine a travel sector better positioned post-pandemic: truly accessible to all, with the space to socially distance and the novelty of nature after months of isolation indoors, camping is the perfect way to embrace life after lockdown. Find your outdoor escape with Pitchup.com PITCHUP *excludes any counties with less than 450 bookings total - based on Aberdeenshire as lowest number [