Mobile Technology Usage By The Top Airlines In The World

AIRLINE TECHNOLOGY USE OF MOBILE TECHNOLOGY BY THE TOP 50 AIRLINES IN THE WORLD, AND THE TOP 11 AIRLINES IN THE UK & IE RESPONSIVE DESIGN AIRLINES (GLOBAL) AIRLINES (UK & IE) CSS (2%) | None (desktop version only) (22%) Responsive Design (0%) Mobile Site (76%) Responsive Design (9%) CSS (0%) Mobile Site (73%) None (desktop version only) (18%) 76% DESPITE BEING GOOGLE'S TOP RECOMMENDATION FOR MOBILE 1 CURRENTLY ONLY ONE AIRLINE IN THE UK & IE USES RESPONSIVE DESIGN 0% OF THE TOP 50 AIRLINES IN THE WORLD USE RESPONSIVE DESIGN THOMAS COOK AIRLINES OF THE TOP 50 AIRLINES IN THE WORLD USE A MOBILE SITE www.flythomascook.com MOBILE BOARDING PASSES 65% TOP 11 UK & IE AIRLINES 55% 14 USE MOBILE BOARDING PASSES USE MOBILE BOARDING PASSES AIRLINES USE APPLE's PASSBOOK TO STORE BOARDING PASSES? TOP 50 AIRLINES IN THE WORLD 33 OUT OF THE TOP 50 AIRLINES IN THE WORLD USE MOBILE BOARDING PASSES SOME AIRLINES ONLY USE MOBILE BOARDING PASSES FOR SELECTED ROUTES MOBILE APPS AIRLINES (GLOBAL) AIRLINES (UK & IE) 41 AIRLINES 82% 7 AIRLINES 64% 34 AIRLINES 68% 5 AIRLINES 45% 14% 9% 10 20% 4 AIRLINES 36% 82% OF THE TOP 50 AIRLINES IN THE WORLD HAVE AT LEAST AN IOS APP 64% OF THE TOP 11 UK & IE AIRLINES HAVE AT LEAST AN IOS APP 20% OF THE TOP 50 AIRLINES IN THE WORLD HAVE NO MOBILE APP ONLY BRITISH AIRWAYS HAVE APPS WHICH SPAN ALL SMARTPHONE DEVICES SOURCES AND INFO Top 50 Airlines in the world taken from http://www.worldairlineawards.com/awards_2013/Airline2013_top20.htm Top 11 UK & IE Airlines include British Airways, easyJet, Virgin Atantic, Ryanair, Aer Lingus, Flybe, Jet2, Monarch, Thomas Cook Airlines, Thomson Airways and BMI Regional Airline study data correct as of 15th January 2014 What about in-flight WiFi? CNN did a recent study, covering some of largest airlines in the world - http://edition.cnn.com/2013/08/05/travel/airlines-wifi- infographic/index.html 1 https://developers.google.com/webmasters/smartphone-sites/details 2 Apple Passbook airlines - EASYJET, SWISS AIRLINES, TURKISH AIRLINES, AIR FRANCE, VIRGIN ATLANTIC, VIRGIN AUSTRALIA, BRUSSELS AIRLINES, JETBLUE, QANTAS, ALL NIPPON AIRWAYS (ANA), LUFTHANSA, AEGEAN AIRLINES, KLM 8 PRODUCED BY 8 MILLION STORIES (8MS) - JAN 2014 DIGITAL MARKETING | DIGITAL STORYTELLING | PERFORMANCE MARKETING wwW.8MS.COM // TWITTER.COM/8MSTORIES