Mobile Hotel Website Checklist

Hotel Mobile Website Checklist buuteeq buuteeq.com Thủnk your hotel's mobille website is fully optimized? Think Again: Many designers overlook vital steps that encourage mobile success. As smartphone use continues to rise, hoteliers who fail to implement a comprehensive mobile strategy will miss out on new guests. Use this checklist sure your hotel's mobile website is up to snuff. make Automatically redirect guests to the mobile-optimized site Make sure your mobile site shares your primary domain* *This ensures that your hard-earned domain authority stays on your primary domain. "mobile.yoursite.com" or "yoursite.com/mb" This will also ensure that your mobile visitors are always automatically directed to mobile- optimized pages. Choose the proper markup for your site WML, XHTML or HTML5? } HTML5 is the faster, better solution Poor performing sites due to outdated structure can lead to bounces and lost reservations, as these stats show: 75% Mobile optimized websites are 75% more likely to generate conversions than non-optimized websites. 50% Almost 50% of mobile users who experience difficulty accessing a site are unlikely to return 57% won't recommend the site to others Using the correct markup language for a mobile site allows for better performance, which will keep guests browsing and encourage more bookings. Know the devices your guests are using. Ensure a fully-optimized experience for each device's screen resolution by creating a dynamic mobile website 1280 720 Example Resolutions by OS - with percent of market share BlackBerry OS 6% 320 x 480 BlackBerry Curve 9380 360 x 480 360 x 480 BlackBerry Torch 9850 480 x 800 BlackBerry Bold 990/9930 640 x 480 480 x 800 Windows Mobile 5.2% 540 x 960 HTC HD mini 320 х 480 Nokia Lumia 800, HTC Titan II 480 x 800 600 x 800 iOS 20.5% Apple iPhone 4/4s 640 x 960 640 x 480 Apple iPhone 3G 320 x 480 Android 640 x 960 61% ZTE Skate, HTC Thunderbolt 480 х 800 Motorola Photon 4G 640 x 480 720 x 1280 Pantech Pocket 720 x 1280 Sony Ericsson Xperia X8 360 x 480 Streamline Download Times Reduce the file size of images used 5MB on your mobile optimized website IMB Google penalizes websites that load too slowly in their search engine results 73% 47% 40% of mobile users say that most mobile sites load too slowly believe sites should be responsive in under 2 seconds will leave the site if they can't use it within 3 seconds Prioritize Simple Navigation CUT DOWN ON ANY UNNECESSARY Keep the most important content in the forefront CONTENT AND SCRIPTS Place your most important buttons near the top of the page Incorporate intuitive Swipe gestures and 32 PIXELS multi-touch functionality Recommended width of links on your mobile site 50kb Re-size & Compress Photos Photos can be powerful marketing tools, but only if they load quickly on mobile devices 100% Most images can be scaled down LOAD COMPLETE to 50kb without much quality loss on mobile devices This typically improves page load by 90% Use a Mobile Optimized Booking Engine 2/3 of large flagship hotels support a mobile-optimized site with mobile-booking functionality THE LARGEST PROFIT MARGINS COME FROM MOBILE USERS: 70% 12% 16% ..compared to between 12% and 16% of last-minute bookings of mobile bookings are more expensive same-day or last-minute bookings... made from computers TAKE EVERY STEP NECESSARY TO MAKE IT EASIER FOR MOBILE GUESTS TO BOOK A ROOM Include 1-Tap Access For: Phone Inquiries Tap-to-call links and buttons increase mobile bookings by an average of P91% Be sure to include the international version of your phone number for international guests Driving Directions 95% of smartphone users search for information local to them 67% 77% Ở of casual travelers use their mobile devices of frequent travelers use their mobile devices to locate lodging and attractions to locate lodging and attractions OF LEISURE TRAVELERS USE 58% MOBILE LOCATION-BASED SERVICES TO FIND LODGING Test, Test, and Test Again EMULATE MULTIPLE PHONES ON YOUR COMPUTER TO TEST FOR COMPATIBILITY ON EACH DEVICE Book Yourself a New Mobile Strategy buuteeq's Cloud DMS powers mobile optimized hotel websites that exceed industry standards and pass mobile design tests with flying colors. Call or visit us to learn more about our mobile solutions for your hotel. +1 (800) 734-1769 www.buuteeq.com Enjoy Your Stay at Hotel Mobile SOURCES http://www.scribd.com/doc/49302545/presentation-ceesbosselaar-phocuswright-101102032157-phpapp01 http://www.google.com/ads/mobile/pdfs/casestudies/ihg.pdf http://www.slideshare.net/dbarkoe/a-day-in-the-life-of-the-mobile-traveler-phocus-wright-presentation-1116 http://googlemobileads.blogspot.com/2012/02/new-smartphone-research-one-quarter-of.html http://www.1stwebdesigner.com/design/5-step-checklist-for-mobile-website-design/ http://www.siliconbeachtraining.co.uk/free-resources/mobile-web-design-checklist/ http://blog.kissmetrics.com/loading-time/ http://phone-size.com/ http://wpwidgets.net/7-tips-to-make-your-web-site-mobile-friendly/ http://www.mac-talks.com/tag/orbitz/ http://www.bgr.com/2012/06/06/smartphone-market-share-2012-ios-windows-phone-idc/