Mobile Battles: iPhone vs Andriod, Facebook vs Groupon

Mobile OS Battle Andr+id Vs iPháne Smartphone sales are expected to increase by 105% in 2014 compared Smartphone Market Share to 2010. (numbers are in millions of units) 600- 99.6 500- million 400- smartphones were sold in the first quarter of 2011. 300- 200- Nokia HTC 100 Research In Motion Motorola Apple Other 2010 2014 Smartphone Operating System Market Shares Smartphone Operating System End Users 600,000 Symbian 500,000 Android 400,000 Research In Motion 300,000 |2010 ios 2011 Estimate 200.000 2012 Estimate Microsoft 2015 Estimate 100,000 Other 0% 10% 30% 40% 50% Symbian Android Research ios Microsoft Other In Motion Over 300,000 mobile apps have been developed in the last three years. 700,000 SU 3E 600,000 By August 2012, Android estimated to surpass Apple at 425,000 apps. 500,000 400,000 300,000 200,000 100,000 365,577 Apps 256,545 Apps 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 A mobile browser was the most common access method for users. 17.3 Million 10.8 million subscribers mobile subscribers accessed business directories in 2010 21% year over year growth As more consumers utilize social networks to find local business info, local search on social networks is rapidly increasing. Who is more likely to conduct local searches? 60% 50% 66% 40% prefer to conduct searches through mobile browsers 30% or apps. 20%- 69% are more likely to use a local business if information about it is available on a social network. 10%F 74% are more likey to use a local business if it is recommended by a connection. standard smartphone olo cellphone facebook added 45 Million mobile users in 6 months. Jan 2009 Sept 2009 Feb 2010 20 40 60 80 100 Number of mobile facebook users (in millions) GROUPON facebook Recognizing the success of Groupon, Facebook unleashed Deals: Allowing Target Audience Local Consumer Local Consumer Expected Discount 40-70% Range local businesses to offer 30-80% consumers deals when checked in to their place on Facebook. Buyer Acquisition 20+ Million 600 Million Commission from 50% Currently Free Vendor toursquare reported Facebook Places vs FourSquare 380 Million check-ins in 2010. FourSquare 4.6 Milion Users 2008 Mobile Ad Market 13% 63% Display SMS Facebook Places 30 Million Users $3.1 Billion 24% Search The mobile advertising market is projected to grow from $160 million in 2008 to $3.1 billion in 2013. BROUGHT TO YOU BY: ןLUCID AGENCY $160 Million www.lucidagency.com http://tomasztunguz.com/2011/04/27/mobile-app-statistics-reveal-differences-between-mobile-and-web/ http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su http://www.androidpolice.com/2010/03/25/projection-android-marketplace-to-hit-100000-applications-sometime-in-september-2010/ http://www.webpronews.com/mobile-search-usage-sees-increase-2009-02 http://www.mobilemage.com/2010/10/09/mobile-search-usage-surging-according-to-15miles-and-comscore-study/ http://www.eweek.com/c/a/Midmarket/Local-Mobile-Search-Usage-Growing-Fast-Study-Finds-535046 http://www.prweb.com/releases/2010/10_15miles/prweb4598824.htm http://moconews.net/article/419-facebooks-mobile-usage-quintuples-in-a-year/ http://blog.facebook.com/blog.php?post=446183422130 http://seekingalpha.com/article/165296-mobile-advertising-the-next-big-growth-area http://www.socialmedia-academy.com/index.php/2011/04/facebook-deals-vs-groupon-a-first-comparison/ http://www.gartner.com/it/page.jsp?id%31622614 http://www.socialmediaexaminer.com/location-based-services-foursquare-vs-facebook-places/ Jan 2011 - Feb 2011 - Mar 2011 - - T10Z idy May 2011 - Jun 2011 Aug 2011 - Sep 2011- - TIOZ das - ΠΟ2 ΑΟΝ L zIOz uer - ZIOz gaz Mar 2012 - Apr 2012 | May 2012- un 2012 - Z1OZ inr Eztoz bny Sep 2012 Oct 2012 - Nov 2012 – Dec 2012 -