Look Who's Traveling in the United States...

look who's traveling United States... To understand U.S. travel trends, Sojern analyzed traveler behavior to and from U.S. destinations across the country between January and March 2012. This research sheds light on a number of trends that will be of interest to destination marketers, advertisers, travel planners and those simply curious about the current state of domestic travel in the U.S. • TOP 10 ORIGINATION MARKETS TOP 10 DESTINATION MARKETS SEARCH: TOTAL U.S. TRAVEL San Francisco Las Vegas Denver Chate Phoenix rgeles Atanta SAN FRANCISCO LOS ANGELIS PHOEN LAS VEGAS JAN FEB MAR 2012 2012 2012 TOP 10 DESTINATIONS SEARCHED NUMBER 1.58m AVERAGE 13% 61% Vs 39% AVERAGE NUMBER OF TRIPS IN LAST 3 MONTHS GENDER 60% 40% MIN 83% DURATION OF STAY DAYS SERVICE CLASS 33% DAYS BETWEEN BOOKING FLIGHT AND TRAVEL DAY 7% First Class I% Business Class 3-5 SwelCy 92% Cooch Class 1-2 23% र 15-21 DAYS Sojern, Inc. is the premier travel data and media company. It has strategic partnerships with the leading airlines and travel industry organizations. Sojern combines the world's most advanced media platform, with a proprietary data set from the company's partners to offer advertisers the ability to target high-value consumers. Sojen is a privately held company with offices throughout the U.S. SOJERN Reach Tvelon Data Source Al information was gathered between January and March 2012 and is based on Sojem partner data Based on data ton he Bureauof Transporttion Stastios www.sojern.com 1.877.976.5376 about their location & other travel interests about the traveler about their trip ER OF PEOPLE IN PARTY