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The Impulse booker

Hotel Tonight THE IMPULSE BOOKER It's 1:30 AM. Do you know where your hotel is? Do you even have a hotel room yet? Just who is the impulsive booker, anyway? It might not be who you think... THE NIGHT IS YOUNG--IN WASHINGTON D.C.? While NYC is "The City That Never Sleeps," and Las Vegas is "The City That Doesn't Even Know What The Word 'Sleep' Means," it turns out that DC's the capital of late-night bookings. Cowboys book it later. Hollywood needs a little more beauty rest. The Windy City winds down early. Out late entertaining VCs. HOLLYWOOD Wo00000 nFabulous LAS VEGAS Apple vs. Android: What Types of Hotels Do Night Who Books the Latest? Owls Crave? 27% +27% SOL 16% BASIC 17% Luxe 40% HIP Android users are 27% more likely to book hotels after 10 PM than iPhone Hip hotels are the popular kids from and iPad users. 10:00 PM -2:00 AM. WHEN THE IMPULSE TABLES TURN Men on average book impulsively 5% more often, but as women approach 40, they begin to dominate the last-minute market. 26 31 36 41 46 51 56 WHO ARE ALL THESE SPONTANEOUS SOULS? SPONTAN-A-CATIONERS: RELUCTANT HOSTS: The mother in laws drops by, but we don't have a mother-in-law unit... need help! Spy a great deal and book immediately. 17% 10% 7% 20% 24% THRILL SEEKERS: WORKAHOLICS: Party late, need a place to crash (preferably not a couch). 22% Trudge out of the office at 11PM, due back in at 6AM. SLEEPYHEADS: DETOURED TRAVELERS: Can't keep eyes open. Can't drive home. On the road, but didn't make it as far as I hoped... MUSINGS OF IMPULSE BOOKERS "BOW-CHICKA "FREEDOM!" -WoW-wOW!" "CAUSE THAT'S THE WAY I ROLL!" "LA TRAFFIC" "I WAS COLD." "F-U-N." Get our free apps for same-day hotel deals at and find us on: | % of spontaneous vs. planned bookings 21

The Impulse booker

shared by Hoteltonight on May 29
Habits of an impulsive hotel booker.


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