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Hotel Internet Marketing

HOTEL DIGITAL MARKETING buuteeq WEB, MOBILE & SOCIAL As mobile technology advances and the world of social media expands, more and more hotels are turning towards the internet to increase revenue and generate greater brand awareness. In this wild world of Twitter, SEO, and analytics, failure to adopt early is social suicide - see how the most social-savvy hotels are marketing themselves in this exploding market. A NEW FRONTIER THE MIGRATION OF HOTEL SERVICES TO ONLINE OFFERINGS Each booking from an online travel agency costs the hotel between Online travel agents cost hotel operators about percent of hotel bookings that $2,5 billion. 2010 $40 md $120 took place online and $2 - $6 Online booking costs 2000 1% 2010 50+% 61% of Internet users in the US research travel online before Phone booking costs purchasing $6 - $10 Bottom line: Bookings made from a property's website cost less. .... ..... SOCIAL MEDIA PRESENCE HOW TO WIN CUSTOMERS AND INFLUENCE BRAND IDENTITY ******★*★* 7 in 10 Americans consider reviews before making purchases SOCIAL SHARING SIGNIFICANTLY IMPROVES HOTEL SITE EXPOSURE of hotels offer live chat Hotels with social Hotels without Only sharing experienced a sharing experienced a 40% 12% 2% of hotels enable increase in pageviews over three months decrease in pageviews over three months social sharing GIVE PEOPLE WHAT HOTEL ADOPTION OF SOCIAL MEDIA STRATEGIES THEY WANT facebook twitter 7% 5% 2% 2% 12% 10% What content is most popular on hotel Facebook pages? 20% 8% 15% Hotel Features: Rooms, Photos, etc...0.31% 2011 2012 2011 2012 Contest:. .0.25% 24% Company News/Events:.. .0.20% 73% 95% 56% 70% Local Tourism:. .0.19% Promotion / Deal:.. .0.15% Global & Property* Property Pages Only Global Pages Only No Presence 10% of hoteliers offer full booking capabilities on their Facebook page *Global: A worldwide brand or franchise Property: A specific, individual hotel location HOTELS WITH THE GREATEST GROWTH RATE SPREADING THEIR OF FACEBOOK “LIKES". .(feb 2011 - Feb 2012) SOCIAL SEEDS Hilton Hotels & Resorts 101% of hotels are O+ Radisson 63% Park Hyatt 33% 30% 58% f hetels are on Foursquare Concorde Hotels & Resorts InterContinental Hotels & Resorts 22% 19% of hotels are on Instagram Conrad Hotels & Resorts 21% Waldorf Astoria Hotels & Resorts 19% 17% i hotels are on Pinterest Renaissance Hotels 16% Hotel Indigo 16% 13% of hotels are on tumblr Sofitel 14% НОTELS HOTELS GONE MOBILE KEEPING CUSTOMERS ENGAGED WITH BRANDED HOTEL CONTENT Hospitality is the #2 industry for mobile engagement (behind retail) : MGM's mobile phone apps (downloaded 800,000+ times) allow users to make reservations 2/3 of hotel brands support a mobile-optimized site with | mobile-booking functionality buy show tickets order room service enjoy geo-targeted content and offers Largest profit margins come from mobile users: 70% of mobile bookings are more expensive same day bookings iPads allow guests to: %24 Control temperature and lighting Order room service Mobile services have led to an 18% increase for in-room dining orders Arrange car services Make restaurant reservations Set spa appointments A GROWING INDUSTRY Mobile booking is poised to increase exponentially MOBILE SERVICE INCREASES $8.0 billion iPhone App 54% 68% $2.6 billion (6.5% of total online travel bookings) Mobile Website 63% 66% (2.4% of total online travel bookings) Android App 10% 46% $160 iPad App 12% 44% million Blackberry App 20% 22% 2011 2012 2010 2012 2013 THE BIG PAYOFF How individual hotels have leveraged online marketing to increase revenue and brand awareness to unbelievable heights THE LENOX НOTEL ROGER SMITH НOTEL THE WASHINGTON COURT HOTEL Social media promotion generated $55,000 in revenue and 257 room nights Food and beverage sales up 32% Prior to social media campaign, online resources generated $68,000 in revenue each year Event revenues up 37% E-mail campaign earned $40,000 and 144 room nights 75-175 rooms per month filled directly due to social media efforts After 6 years, online services now account for $4,000,000 a year RANCHO CAYMUS THE ORLANDO INN AT EAGLE BOUTIQUE HOTEL НOTEL MOUNTAIN Internet reservations up 224% Website revenue increased 100% Internet reservations up 372% Room nights up 252% Conversion up 280% Room nights up 345% Website revenue up 330% Total revenue increase from Total revenue up 58% $50,000-$60,000 a month to over $120,000 a month buuteeq is the world's first digital marketing system for hotels. Their Cloud DMS allows hotel marketers to publish hotel websites, mobile optimized websites, feature-rich Facebook applications, commission-free booking engines and iPhone eConcierge apps, all integrated into one system. Visit www.buuteeq.com for more information. Contact them at info@buuteeq.com or +1 (800) 734-1769. SOURCES: http://www.zeromomentoftruth.com/ http://www.hospitalitynet.org/news/4055361.html http://contently.com/blog/4-brands-that-use-instagram-for-killer-social-media-marketing http://www.eyefortravel.com/mobile-and-technology/mobile-web-ignore-it-your-peril http://www.gcommercesolutions.com/case-studies/ http://blog.businesssocialmediasolutions.com/roger-smith-hotel/

Hotel Internet Marketing

shared by bmdennis on Aug 07
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Hotel marketing has gone online--a truth that many hotel marketers are slow to embrace. This infographic demonstrates that successfull hotel marketers use the Internet to deliver their message.

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