Home for the Holigays

Holigays! Target 10 asked Home for the 150 Gays & Lesbians Have you visited home for the winter holidays in the past three years? Participants YES NO Why not? 35% 65% 83% 17% "I prefer my chosen family over my biologicál family. Less stressful. More fun' "I don't really have a home to go to. Home is just me and my wife now." Were you in a relationship? "Not enough money and too much dramá." single 40% 60% relationship Where did you stay? Do your parents ask about your dating life? Did you visit your family or theirs? Family Hotel Family Hotel 94% 7% 87% 13% YES NO 45% Mine 49% Both 31% Theirs 20% 55% While home did you partake in any gay nightlife? YYYY Y What was the level of affection you and your partner showed? How out are you to your family? YES NO 39% 61% YES NO 29% 71% While home did you partake in straight nightlife? YES NO 39% 61% YES NO 33% 67% Did you use dating apps (like Scruff or Grindr) while at home? 53% Totally out 31% Don't talk about it 48% We're totally open 45% We're open but don't push it 4% We're not really open 1% Only out to certain family 1% We say we're roommates 1% Partner not invited 8% Only out to close relatives and parents. YES NO 47% 53% YES NO 12% 89% 6% Only out to parents Did you meet anyone from those apps? 2% Not out LL LLLLSLSESESE YES NO 22% 78% ELL LLIESESESLSES YES NO 25% 75% Do you and your partner sleep in the same bedroom? Did you visit your hometown friends while home? YES NO 90% 10% If no, why not? "When we saw my family we didn't meet up with friends because none live in the area." YES NO 65% 35% YES NO 65% 35% "Everyone worth seeing has moved away from hometown. "When we saw [my wife's] family, we didn't meet up with her old friends because they're psychotic homophobic bitches." The geography of our respondents TARGET where they live [10] where they went www.target-10.com O Target 10 2014 Source: internal survey We make gay men and lesbians love your brand. Special thanks to our survey distribution partners: NYC Pride, LA Pride and Stonewall Columbus Pride.