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Home for the Holigays

Holigays! Target 10 asked Home for the 150 Gays & Lesbians Have you visited home for the winter holidays in the past three years? Participants YES NO Why not? 35% 65% 83% 17% "I prefer my chosen family over my biologicál family. Less stressful. More fun' "I don't really have a home to go to. Home is just me and my wife now." Were you in a relationship? "Not enough money and too much dramá." single 40% 60% relationship Where did you stay? Do your parents ask about your dating life? Did you visit your family or theirs? Family Hotel Family Hotel 94% 7% 87% 13% YES NO 45% Mine 49% Both 31% Theirs 20% 55% While home did you partake in any gay nightlife? YYYY Y What was the level of affection you and your partner showed? How out are you to your family? YES NO 39% 61% YES NO 29% 71% While home did you partake in straight nightlife? YES NO 39% 61% YES NO 33% 67% Did you use dating apps (like Scruff or Grindr) while at home? 53% Totally out 31% Don't talk about it 48% We're totally open 45% We're open but don't push it 4% We're not really open 1% Only out to certain family 1% We say we're roommates 1% Partner not invited 8% Only out to close relatives and parents. YES NO 47% 53% YES NO 12% 89% 6% Only out to parents Did you meet anyone from those apps? 2% Not out LL LLLLSLSESESE YES NO 22% 78% ELL LLIESESESLSES YES NO 25% 75% Do you and your partner sleep in the same bedroom? Did you visit your hometown friends while home? YES NO 90% 10% If no, why not? "When we saw my family we didn't meet up with friends because none live in the area." YES NO 65% 35% YES NO 65% 35% "Everyone worth seeing has moved away from hometown. "When we saw [my wife's] family, we didn't meet up with her old friends because they're psychotic homophobic bitches." The geography of our respondents TARGET where they live [10] where they went O Target 10 2014 Source: internal survey We make gay men and lesbians love your brand. Special thanks to our survey distribution partners: NYC Pride, LA Pride and Stonewall Columbus Pride.

Home for the Holigays

shared by target10 on Nov 24
Just in time for the holidays Target 10 wanted to know more about gay and lesbian holiday travel experiences. Do the general assumptions about family acceptance hold weight? How does being single or i...


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