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16 Hottest Travel Trends of 2014

16 Hottest travel trends of 2014 World travel and tourism have grown faster than the global economy with a 4% rise in international trips in 2013. The outlook for 2014 is rosy with a 4-5% growth forecast for outbound travel. 1. Personalisation Traditionaladvertisingis losing value as hotelmarketing professionals begin to take advantage of effectivecontent marketing. Try implementingmedia tools such as blogs, social media, newsletters, webinars, eBooks, photo or video sharing and shared media. 2. Reviews and Reputation Management The 21st Century is the age of digital referrals and the power of what has been posted on the web via review sites can drastically impact a business' revenue. Monitor Yelp, TripAdvisor and Google Places reviews and alert management of any low reviews twice a week. Comment on positive reviews to thank them. Comment on negative reviews and how the property intends to handle future situations. 3. Sustainability is The New Standard Sustainable hospitality, with eco-friendly practices becoming the norm, rather than the exception, so expect 2014 to see standard "green" practices, products, programs and packages 4. Room Service Reinvented Q The majority of hotels are dedicated to reinventing the concept of room service. Renowned chefs, concept-driven restaurants and artfully crafted menu items to digital in-room dining menus and online ordering to doggy bag meal deliveries. source: source: 5. Speed and precision These two willbe a requirement when itcomes to accommodating guests in upcoming years. Fast booking, fast check-in, fastWiFi and fastresponses to customer service needs wilneed to be implemented withinhotels. 6. Leadership Leadership is showing your management team how criticaitis to circle around and talk.Forming a connection withguests can improve dramaticallywithgenuine, individual interaction. 7. Expectation of more international visitors. Average rates and occupancy levels are likely to increase influenced by a very new market. For instance, China is preparing to send about 100 million leisure tourists into the international market every year. The globalization of travel will prove to be a massive force. 8. Social media and mobile Q Social media and mobile already live in symbiosisn influencing factor and we will only continue to see them merge over the course of 2014. Mobile activity has allowed social media to live in real time by allowing users to create updates, tag friends and check in on their mobile devices. 9. Content marketing vs. traditional advertising Traditionaladvertisingis losingvalue as hotelmarketing professionals begin to take advantage of effectivecontent marketing. Try implementingmedia tools such as blogs, social media, newsletters, webinars, eBooks, photo or video sharing and shared media. 10. Renewed focus on property websites Finding ways of encouraging direct bookings will be one of the most important parts of a marketing director's job in 2014. Considering travelers are increasingly taking their transactions online, the hotel's own website needs to become the most important avenue for bookings to gain the highest ROI. Fresh content, consistent updates of promotions and rich media will draw in the guests. 11. Bring Your Own Content Q Guests carrying their own devices have implications for more than just bandwidth; guest devices are home to a lot of rich content such as movies, music, games, etc.. Syncing services like C Shodogg and Roomlinx allow guests to attach their devices to the television, are expected to be successful services for 2014. resource: Technological environment 12. Automated Services More than 85% of guests use online service requests for room service to housekeeping.Over 90% of guests check in or would check in using an automated kiosk. These services are no longer peripheral, but expected services. 13. The Lobby as the Social and Technology Center Communal tables, outlets, and charging stationsare encouraging more than just transactionaltraffidn hotellobby spaces. More and more guests are seeing lobbies as a way to get work done whileenjoying the surroundings and networking opportunities. 14. More Investment in Guests and “Free" Wi-Fi Over 80% of quests think that Wi-Fi should be a free service. 15. Remote Office and Meeting Spaces As workplaces have transformed with technology, so have hotelmeeting spaces. Programs likeWorkspace on Demand and Liquidspace, along with better meeting space design, have enabled more productive use of hotel meeting and convention spaces. 16. Service and Social Integration Q Social technology continues to be woven into Ny guest engagement and service. Social networks are quickly becoming a standard. source: 2014/ Copyright 2014 - ÁNZA Bt. Hotel Lidó Siófok Create infographics

16 Hottest Travel Trends of 2014

shared by nora.antal.79 on Feb 03
The outlook for travel in 2014 is even better than in 2013 with a 4-5% growth forecast for outbound travel. Some old traditional ways of travel are being reinvented, some are left aside and with the ...


Nora Antal


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