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What Your Car Says About You

AUTO INSURANCE COMPARISON .ORG #@!"&% What Your Car Says About You... Sources:, University of California Davis ACCORDING TO A STUDY BY RESEARCHERS AT University of California Davis • Small car drivers are more pro-environmental and prefer higher density neighborhoods than drivers of others types of cars. • They don't necessarily see their cars as a ticket to freedom. • They aren't workaholics or status seekers who try to display wealth. • They want to lessen their impact on the earth and have a reliable car-and find a parking spot. Small Car: Prius, Honda Civic, Smart Car Mid-Sized Car: Chevrolet Sedan • "Mid-sized car drivers have no distinct travel attitude, personality, lifestyle, mobility, or travel-liking characteristics." Ouch! • May have received their car as a • More likely to be female and homemakers; they also had higher hand-me-down. • If you're driving an American-made sedan, you be a "belonger." incomes. (Those who need to belong to a group, are very nationalistic, and don't like change.) Luxury Cars: Cadillac, Lexus More apt to drive long distances. • Men and older or retired people are more likely to have one. • Highly-educated and higher-income people. • "Achievers"-profit-oriented workaholics who like being independent Status seekers 000 Sports Cars: BMW, Porsches • Adventure seekers (even if they never get • They're not calm and are more likely than average to have a college degree. Surprisingly, they were more likely to out of the car). • An "emulator"-younger, financially unstable, low self-esteem people... have lower incomes. Minivan/Van • Calm and weren't loners • They enjoyed traveling in their car; • More likely to live in the suburbs, be • Females, homemakers, • Aged forty-one to sixty-four, •...and surprise surprise, have children. • Be full-time employees, • Have service related jobs • Be middle-income. Pickup • Don't like high-density living situations • More likely to be dissatisfied with their lives • They tend to be workaholics • Have lower education • Less environmentally minded. • Liked to travel short distances in their cars. • More likely to be suburbanites • Aged forty or younger. Came from larger households • Likely to have children. According to a survey done in Great Britain, certain colors indicate certain personalities. Black aggressive personality, rebel Silver cool, calm, may be a loner Green reactive Yellow Blue idealistic introspective, reflective, and cautious Red someone who is full of energy and pizzazz White status seekers, gregarious Cream contained and controlled AUTO INSURANCE COMPARISON .ORG

What Your Car Says About You

shared by PixelRoad on Dec 29
Who buys which types of cars?


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