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How the Auto Industry Is Embracing Social Media

Becoming social Since last February, Toyota has become increasingly a part of social media. The Toyota USA president participated in a Digg Dialogg interview, the company set up various platforms to aggregate online mentions of Toyota and media response team. total upload views: also created a social 7,541,200 www.youtube.com/user/ToyotaUSA followers: 34,251 twitter.com/TOYOTA following: 18,716 Ocebo0 www.toyota.com www.a Main Site: Google Page Rank 7 Toyota Blog: likes: pressroom.toyota.com/pr/tms/our-point-of-view.aspx 331,616 Joined: March 5, 2008 Subscribers: 5,725 followers: 11,430 Name: Toyota Motor Sales, USA, Inc. Linkedin Linked in Joined: January 4, 2008 You Tube www.youtube.com/lexus Twitter లిాంి twitter.com/lexus followers: ww.facebook „com/lexus 15,447 Main Site: www.lexus.com following: Google Page Rank 7 491 Lexus followers: 779 LEXUS total upload views: likes: 4,192,000 324,440 Linked in Name: Scion Subscribers: 165 Joined: January 16, 2006 YouTube www.youtube.com/scion You Tube Twitter twitter.com/scion followers: 6,449 www.facebook.com/scion Main Site: following: total upload views: www.scion.com 5,437 Google Page Rank 6 86,215 Scion SCION likes: 45,130 followers: 157 Linked in Linkedin YouTube Twitter, § Linkedin

How the Auto Industry Is Embracing Social Media

shared by rmmojado on Dec 28
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Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but so...

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