Every Second Counts

INTERNAP Performance Profile: IT Travel Industry Billions of e-commerce dollars are flowing over the Internet, on networks that under-perform and cause delays. Every second counts. Of over 47 hotel booking sites tracked in a 15-month study, only 10 loaded their home page 40% in less than 2 seconds. will abandon 40% of shoppers say they'll abandon Web pages that take 3 or more seconds to appear. Sources: USA Today | Compuware Gomez (( Speed is extremely important, because I compare multiple sites online and do not want to spend the day searching for flights. 55 - A vice president in the commercial vehicle transportation industry Source: USA Today 59% of consumers multi-task when waiting for a travel website to load. Nearly one in five open another travel site in a new window when made to wait. Sources: USA Today | Strangeloop Every impacted second 88% causes lost revenue and damage to of end users are less likely to return to a site after a poor your brand. experience Sources: Aberdeen Group | IEEE Communicationgs Magazine Marriott believes it could lose nearly $800,000 every hour its website isn't running. OD Source: USA Today SS$$ A 1-second delay in website performance 7% Loss in Conversions 11% Fewer Page Loads 16% Decrease in Customer Satisfaction In dollar terms, this means that if your site typically earns $100,000 a day, this year you could lose $ 2.5 million in sales. Sources: Forrester Research | Strangeloop t in www.internap.com www.twitter.com/internap