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Do You Know What's Important To Your Car Rental Cusotmer?

DO YOU KNOW WHAT'S IMPORTANT TO YOUR CAR RENTAL CUSTOMER? In a world of choice, what factors influence the customer to shop on one website over another? Today's car rental customer has more choice than ever before, of what to buy, where to buy and how to buy it. FROM 805 CAR RENTAL CUSTOMERS We've taken a poll of 805 car rental customers to get a better understanding of their behaviour and attitudes to online shopping. The Netherlands United Kingdom Norway Spain %$4$ PRICE IS KING 58% 58% of all respondents surveyed place it as the most important reason behind their booking decision... BUT IT'S NOT ALL ABOUT PRICE 78% CHOICE MATTERS 3. 78% of customers shop around all or most of the time to find what they consider to be the best deal for them. 67% 51% 51% are looking for a combination 67% want reassurance that they found the best price of price and value and they'll stop searching when they believe they can't find a lower one It's about selling benefits such as extras, rewards and service, not just price! KNOWING WHAT THE CUSTOMER DOESN'T WANT IS JUST AS IMPORTANT AS KNOWING WHAT THEY DO WANT. "No traps" "No hidden "No BIG small print" costs or surprises" "No scams!" CUSTOMERS WANT A TRANSPARENT TRANSACTION AND AMBIGUITY CAN BE A BARRIER TO PURCHASE. "What does fully comp actually mean?" "Fuel policy is not always clear" "No jargon!" THE CUSTOMER NEEDS YOU! They're coming to you for your expertise. By investing in understanding the customer, you can answer their most common questions before they even ask them. The online customer demands reassurance from you, every step of the way. ARE YOU EQUIPPED TO MEET THEIR NEEDS? Click here to download the full report free of charge. cartrawler www.cartrawler.com with you all the way

Do You Know What's Important To Your Car Rental Cusotmer?

shared by visually on Aug 06
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In a world of choice, what factors influence the customer to shop on one website over another? Today's car rental customer has more choice than ever before, of what to buy, where to buy, and how to buy it.

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CarTrawler

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Transportation
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