Detroit Auto Show Statistics

WHEN D0 YOU INTEND TO Dealership purchase or lease Select a A VEHICLE? The following were important to customers (nationally) when selecting a dealership for a new or leased vehicle.* HOW The majority of visitors (59 percent) to the 2012 North American International Auto Show, excluding auto industry employees and retirees, planned to purchase or lease a new vehicle within 12 months of shopping at the show. For those interested buyers who did not attend the show, 36 percent buy or lease a vehicle within a year's time. CUSTOMERS 10 20 30 40 50 60 70 80 90 100% PRICE/LEASE DEAL IG8% COMFORTABLE ENVIRONMENT 58% Detroit Auto Show Local Area LOCATION CLOSE TO HOME 49% RESIDENTS ATTENDEES PRIOR DEALERSHIP EXPERIENCE 46% (59%) (36%) OVERALL SERVICE DEPARTMENT 43% 10% 0-3 MONTHS DEALER REPUTATION 41% 19% 10% 4-6 MONTHS INVENTORY/SELECTION 39% 30% 34% 21 % 7-9 MONTHS SALESPERSON SKILL 35% *Other considerations included extended service hours, 46% NO PRICE HAGGLING 134% 12+ MONTHS location close to work, loaner FINANCING AVAILABLE 31%* cars forservice, among others. 7% 18% NEVER / NOT SURE тОр АUto Show EXHIBITS Ford Motor Co.'s display dominated the 2012 North American International Auto Show in Detroit, based on attendee comments about favorite models and brand loyalty. Other considerations included the size and spaciousness of an exhibit, interactive displays, and selection of vehicles. Here's how the top 10 exhibits ranked: Vehicle Accessory PURCHASES Nearly half of new vehicle buyers nationally personalize their new car or truck at the time of purchase, while most acquire accessories within the first two years of ownership. Cadillac 8.7% Chevrolet 8.4% Lincoln 5.3% INSTALLED INSTALLED WITHIN INSTALLED -4 MONTHS AT TIME OF PURCHASE 49% FIRST MONTH OF VEHICLE PURCHASE 13% BMW 5.2% AFTER PURCHASE Dodge 3.5% Audi 3.2% 11% Ford 35% PLAN TO INSTALL CONTINUALLY INSTALLED Mercedes-Benz 2.7% WITHIN INSTALLING 5 OR MORE 2 YEARS OF PURCHASE 11% 7% MONTHS AFTER Chrysler 2.6% PURCHASE Other ిడి.9% Jeep 2.5% NOT SURE/DON'T KNOW 6% 3% Source: Foresight Research WHEN D0 YOU INTEND TO Dealership purchase or lease Select a A VEHICLE? The following were important to customers (nationally) when selecting a dealership for a new or leased vehicle.* HOW The majority of visitors (59 percent) to the 2012 North American International Auto Show, excluding auto industry employees and retirees, planned to purchase or lease a new vehicle within 12 months of shopping at the show. For those interested buyers who did not attend the show, 36 percent buy or lease a vehicle within a year's time. CUSTOMERS 10 20 30 40 50 60 70 80 90 100% PRICE/LEASE DEAL IG8% COMFORTABLE ENVIRONMENT 58% Detroit Auto Show Local Area LOCATION CLOSE TO HOME 49% RESIDENTS ATTENDEES PRIOR DEALERSHIP EXPERIENCE 46% (59%) (36%) OVERALL SERVICE DEPARTMENT 43% 10% 0-3 MONTHS DEALER REPUTATION 41% 19% 10% 4-6 MONTHS INVENTORY/SELECTION 39% 30% 34% 21 % 7-9 MONTHS SALESPERSON SKILL 35% *Other considerations included extended service hours, 46% NO PRICE HAGGLING 134% 12+ MONTHS location close to work, loaner FINANCING AVAILABLE 31%* cars forservice, among others. 7% 18% NEVER / NOT SURE тОр АUto Show EXHIBITS Ford Motor Co.'s display dominated the 2012 North American International Auto Show in Detroit, based on attendee comments about favorite models and brand loyalty. Other considerations included the size and spaciousness of an exhibit, interactive displays, and selection of vehicles. Here's how the top 10 exhibits ranked: Vehicle Accessory PURCHASES Nearly half of new vehicle buyers nationally personalize their new car or truck at the time of purchase, while most acquire accessories within the first two years of ownership. Cadillac 8.7% Chevrolet 8.4% Lincoln 5.3% INSTALLED INSTALLED WITHIN INSTALLED -4 MONTHS AT TIME OF PURCHASE 49% FIRST MONTH OF VEHICLE PURCHASE 13% BMW 5.2% AFTER PURCHASE Dodge 3.5% Audi 3.2% 11% Ford 35% PLAN TO INSTALL CONTINUALLY INSTALLED Mercedes-Benz 2.7% WITHIN INSTALLING 5 OR MORE 2 YEARS OF PURCHASE 11% 7% MONTHS AFTER Chrysler 2.6% PURCHASE Other ిడి.9% Jeep 2.5% NOT SURE/DON'T KNOW 6% 3% Source: Foresight Research