Car Buyer Personas in the United States

CAR BUYER PERSONAS in the United States Do individual car buyers differ from one city to another? Is the type of car they drive indicative of their personality or vice versa? Insight analysis using LeadSift revealed that a buyer expressing intent to purchase a Toyota in Los Angeles, CA is very different than one in Houston, TX. These are the car buyer personas from the top 4 US cities and the top 3 car brands within each. LOS ANGELES Favored Models: М3, М6, М4 Favored Models: Favored Models: Scion, Camry, Yaris GLK, CLA, CL It's all Hollywood for the BMW buyer in LA. Fashionably dressed by Louis Vuitton and Gucci as they head to the latest screening by Warner Bros, or Paramount Pictures. They also keep up with the stars watching Entertainment Toyota buyers in LA are well read, Fashionable, frequent flyers the LA Mercedes buyers are entertained well caffeinated and well travelled individuals. They walk their dog by Saturday Night Live, Conan, The Daily Show, and Comedy Central Presents. Majority of them are High-income earners and prefer to fly Virgin America and American Airlines, use American Express and board the plane in style - elegantly to the local Starbucks or Dunkin' Donuts to catch up with the LA Times or flip through Marie Claire and OK Magazine. Comfortably dressed by Lululemon, American Apparel or Urban Outfitters they Weekly or visiting Gawker. prefer to fly with Virgin America. dressed in the latest from Chanel. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: 42% 58% 36% 64% 41% 59% NEW YORK CITY Cadillac JAGUAR Favored Models: Favored Models: Favored Models: XF, F-Type, XK X5, М4, M5 Escalade, CTS, ATS Predominantly male, the entrepreneurial business executive buyer of Jaguar in NYC is a very A predominantly male segment, BMW buyers in NYC are more likely to be parents. They have an affinity - visi Cadillac buyers in NYC are very political, highly influential and quite entrepreneurial. Their television consumption consists of programming - NBC Nightly News and 60 Minutes. They like to grab on the go at Panera Bread and Chipotle Mexican Grill. And they find fashion inspiration from Lucky and Marie Claire, explaining their affinity to Burberry, Dolce & Gabbana and influential individual with a for chnolo Techcrunch, ews penchant for finance and the arts. He approaches online rather cerebrally visiting Marketwatch, The Caucus, and Business Insider powered by Verizon Communications or AT&T Mobility. Ars Technica and Gizmodo - and are fans of Microsoft. Fuelled by Redbull they enjoy late night viewing of Late Night with Jimmy Fallon, Conan and @midnight. Edward Green Shoes. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: 31% 69% 29% 71% 41% 59% CHICAGO BUICK. Favored Models: Favored Models: Encore, Riviera, Le Sabre Favored Models: Camaro, Impala, Corvette R8, S5, S7 Chicago Chevrolet car buyers are shoppers! Married with kids, they fashionably frequent Coach and Victoria's Secret. Frequent flyers, they pack products from Covergirl and Dove when travelling on Virgin The Audi buyer in Chicago is married and a high income earner who loves to shop online at eBay and Amazon. Highly influential, world travellers they are entrepreneurial in nature and spend more online time reading Techcrunch, Business Insider, Mashable and The Daily Beast, listening to music on Spotify, or connecting via Skype. And while surfing they reach for Dr. Pepper, Coca-Cola or Pepsi to quench The Buick buyer in Chicago is a sports lover. Predominantly male, married with kids, they love baseball and basketball and watch NHL on NBC and Around the Horn. They also have a sense of humour America or American Airlines. - enjoying Key & Peele or The Simpsons while imbibing in Coors Lite, Miller Lite, or Bud Light to accompany their penchant for fast food from Papa John's Pizza, Arby's, While watching 106 & Park or catching up on Ellen, they snack on Tostitos and Frito Lay. or McDonald's. their thirst. FEMALE: 46% FEMALE: MALE: MALE: FEMALE: MALE: 48% 52% 54% 18% 82% HOUSTON O smart Ford Favored Models: Favored Models: Prius, Camry, Scion Mustang, Focus, Expedition The predominantly male Toyota buyer in Houston lives and breathes The charitable, family centered individuals - married with pets and The Houston Ford buyer is a car lover, watching NASCAR on NBC and Gas Monkey Garage with an affinity to O'Reillys Auto Parts. This explains the predominantly male demographic who also like baseball and intense sports - sports - basketball, baseball and football. When they aren't taking in a game they are watching it on kids - in Houston are the Smartcar buyers. Their interests vary from shopping, to Austin City Limits and Cake Wrecks, not to mention a little basketball and DC Comics in between. AS world travellers they have a preference for flying on American Airlines and Southwest Airlines. NBA on TNT or NBA on ESPN, expanding their repertoire with WEE Smackdown or catching up on it all with Around the Horn and Sportcenter. They are likely shopping at Champs Sports and Foot Locker for equipment from Mattingly Sports. UFC and WEE Smackdown. When not dreaming of the perfect Ford Mustang, they are reading comics and satisfying their craving for chicken and burgers from Church's Chicken, Whataburger, Wendy's or Chick-Fil-A. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: 28% 72% 50% 50% 22% 78% The insights about individuals expressing purchase intent for a car were derived from the LeadSift social intelligence platform. LeadSift sifts through millions of conversations from publicly available data to infer and predict consumer's intent and interests with high accuracy. LeadSift Connect with us: twitter.com/leadsift [email protected] 1 (888) 808 8348 Halifax, Nova Scotia linkedin.com/company/leadsift leadsift.com/blog 0 2015 LeadSift LEADSIFT.COM