Youth Technology Trends

YOUTH TECHNOLOGY trends yconic surveyed 1,296 Canadian students and youth about media and technology trends, needs and their current service plans and providers. TECHNOLOGY trendsetters? 8% I want to have the newest technology right away. 53% 8% I follow the technology trends of my peer group. T read reviews and/or talk to friends before considering a new product. 14% I don't really care about new technology - it's a low priority. I wait until the product 11% has proven itself. THE ROLE OF TECHNOLOGY 81% 48% 34% of students are concerned Technology makes my life easier. Technology brings me closer to my friends. about being judged by online activites. TECHNOLOGY Needs Q: In the next six months, which of the following do you intend to purchase? 33% 12% 4% Smart Phone Tablet Desktop 29% 2% Laptop Home 3% Phone E-Reader TOP TOOLS FOR school Students use the following tech tools for school work at least once daily: LAPTOP 76% SMARTPHONE 59% DESKTOP 26% TABLET 18% MOBILE PHONES Q: We are interested to know if you ever use your mobile phone to do any of the following things. Do you ever use your mobile phone to: 6. 94% 88% 86% 85% Send or receive Take photos Surf the Internet Use information text messages apps (weather) 83% 81% 79% 74% Listen to music Play games Send or receive email Use social media apps 72% PAYING THE BILLS of students have at least some influence over their Q: Who pays for the services that you use? wireless services. I do! My parent / guardian does I split the cost I don't have this service 11% 6% 5% 13% 22% 38% 12% 6% 61% 59% 47% 63% Wireless Plan TV Subscription Landline or Home Phone Internet Service Loyalty IN SERVICE Q: Within the next year or upon completion of your current plan, how likely or unlikely are you to switch to a different service provider? WIRELESS SERVICE 41% Unlikely to switch INTERNET SERVICE 40% Neutral 46% Unlikely to switch TV SERVICE 41% Neutral 46% Unlikely to switch 19% Likely to switch 41% Neutral 13% Likely to switch V 56% 13% Likely to switch of students are satisfied with their wireless service. An infographic brought to you by yconic. UTHINK yconic's Uthink.com property is home to the largest youth market research panel in Canada. Over 540,000 millennials between the ages of 13 and 30 have opted in to participate in our consumer surveys. We help our partners gain key insights into the youth demographic, leading to better marketing and prod- uct decisions for the teen and young adult market. For more information, visit yconic.ca. The survey was conducted online with 1,296 English-speaking Canadians aged 16 to 29 sampled from a representative panel of over 549,000 Canadian residents. The survey was completed from July 21 to July 30, 2014. Since the online survey was not a random, probability based sample, a margin of error could not be calculated. The margin of error for a survey of 1,296 respondents using a probability sample is +/- 2.72%, 19 times out of 20.