Is Your Website Design a Failure? 9 Reasons why they fail - Sparx IT Solutions

Reasons for Website Failure 1. Website is Not Mobile-optimized Did you know that 82% of customers utilize mobile phones while purchasing from an online store? It clearly indicates the necessity of having a mobile- optimized website. The websites that are not optimized will appear broken and outdated. 2. Bad Website Design This is one of the most common causes of website failure. Bad web design will always make you lose a point when customers compare your website with competitors. Your website design should sync well with your business message and call to action buttons must be engaging, so customers can make fast purchasing decisions. 3. Lack of Promotion If you have not paid attention to the promotion of your website, then it will lead to its failure. After making a website live, your main goal is to drive more and more visitors towards it. You can make •.. use of marketing channels like PPC advertising, organic visitors from Google, social media, email campaigns, etc. 4. Slow Page Load Time A slow-loading website is one of the main reasons why a website fails. If your website is taking too long to load, it will make visitors look for other options. You have only a few seconds to win the attention of the visitors which you can achieve with fast load speed. 1000 LOADING... 5. Google Optimization Not Performed Even an appealing website design can fail if it is not optimized for search engines. The customers initiate their shopping process by searching on Google. If your website is not appearing on the top search results, then it will be unable to drive heavy traffic. 6. No Addition of Call to Action Buttons A website should have the potential to prompt visitors to take action. Be it buying a product, signing up the form, or subscribing to the newsletter. With a clear call to action button, you can achieve these goals for your business. If there is no CTA on your website, then you can't expect a higher conversion rate. ACTION 7. Broken Links and Pages With a broken website, you can't achieve business success online. When the visitors don't get access to the information they need or your contact form, images, and links are not functioning properly, you will fail in winning the visitor's trust and they will not convert. 8. Poor Navigation You should check that your website is offering ease of navigation to the visitors. The menu has to be uncluttered and easy to use. Always remember the website that is full of side menus and submenus can confuse the visitors and they will leave the website. 9. W3C Non-compliant World Wide Web Consortium (W3C) provides its own markup validation service. This gives assurance that the website is following the standards set by this service. Unfortunately, not all websites are adhering to these standards (not W3C compliant). ilu