Is Your Cellphone Your #1 Holiday Helper?

Is your CELLPHONE your#1 HOLIDAY helper We use our phones for everything, some of us couldn't get through the holidays without it. But just why is it so important? We took a look at what we use our cellphones for most. BLACK FRIDAY 58% of smartphone owners say their device will be very important to them while shopping on Black Friday. What will they use their cellphone for? 49% 46% 35% research items find discount codes and make purchases coupons TIS' THE SEASON FOR SHOPPING APPS 62% of people plan to use those apps to make purchases this holiday season. amazon BLACK FRIDAY 26 Most people have 3 or 4 shopping apps on their cellphone or tablet. Men are more likely to use shopping apps to make purchases this holiday season MEN GOING MOBILE Men are relying on their phones more heavily than women this holiday season 31% Consider their phone very or vitally important 27% asurion Source: Survey results are based on responses from 725 cellphone owners between the ages of 18 and 70. Data collected October 2013 via SSI. © 2013 Asurion, LLC. All Rights Reserved. Л