Transcript

Why You Should Have A Mobile Friendly Website

WHY YOU SHOULD HAVE A MOBILE FRIENDLY WEBSITE Mobile is finally delivering on its promise. All the technology is in place and consumers are engaging in droves. 50% OVER OF NORTH AMERICANS ARE GOING TO HAVE A SMARTPHONE THERE WILL BE AN ESTIMATED ONE BILLION MOBILE INTERNET USERS BY THE END OF 2011 71% OF SMARTPHONE USERS SEARCH FOR A PRODUCT USING MOBILE INTERNET AS A RESULT OF SEEING AN ADVERTISEMENT (ONLINE, PHONE, TV, PRINT, ETC) 400% GROWTH IN MOBILE SEARCHES OVER THE PAST YEAR 9 OUT OF 10 PEOPLE HAVE TAKEN ACTION AS A RESULT OF A SMARTPHONE SEARCH AND 88% OF MOBILE INFORMATION SEEKERS TAKE ACTION WITHIN 1 DAY 95% OF MOBILE INTERNET USERS LOOKED UP LOCAL INFORMATION 61% CALLED THE BUSINESS AS A RESULT OF THE MOBILE SEARCH 59% RESULT OF THE MOBILE SEARCH VISITED THE BUSINESS AS A 36% MADE A PURCHASE INSTORE AS A RESULT OF THE MOBILE SEARCH 22% MADE A PURCHASE ONLINE AS A RESULT OF THE MOBILE SEARCH 27% 74% OF SMARTPHONE SHOPPERS HAVE PURCHASED VIA MOBILE WEBSITES 22% OF SMARTPHONE SHOPPERS HAVE PURCHASED VIA MOBILE APPS OF SMARTPHONE SHOPPERS HAVE MADE A PURCHASE E MOBILE USED A S INTERNEE TO HELP USERS HAVETH SHOPPING. USED IT TO FIND A RETAILER 54% 49% USED IT TO GET PROMOTIONS OR COUPONS USED IT TO READ REVIEWS OR PRODUCT INFO 79% Source: Google/IPSOS Reid 2011 A SKYRKT.COM OF M USED IT TO COMPARE PRICES 48% 44%

Why You Should Have A Mobile Friendly Website

shared by kcatoto on Dec 28
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We all know that mobile search is big and that having a mobile presence is vital, or at least you should know that! These stats from SKYRKT.com give an insight into why you need mobile friendly websit...

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Mike Jeffs

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Technology
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