Why ORM Is Important?

WHY ORM IS IMPORTANT? • INCREASE SALES We are aware of the fact that in this competitive market today, the perception of the brand directly impacts on the sales and revenue. The recent shift from conventional advertising to the rise of social media has helped the companies to actively engage consumers. It assists in structuring a brand identical with its core values and the primary needs of the target market.When the customers are planning to make a purchase, the first thing that he or she does is to obtain information from the internet. Various sites and blogs have posts which the customers refer to the company. Good ORM strategy would help in increasing the sales and perception of the company. • CREATING A CORPORATE IMAGE One of the crucial milestone in Marketing is to create a strong corporateimage of the company. With the help of ORM plan a company is viable to attain a corporate image in the market. A strong digital image would not only create a great brand recall in the minds of the customers but also help in building the brand image. AUGMENT GOODWILL Goodwill is one of the most precious and intangible asset which is built for years with immense efforts. Goodwill has been the only driving factor which helps the customers to be loyal to the product of the company. ORM can help in building a very strong goodwill amongst the customers. • TRUST AND CREDIBILITY Companies or Brands with decent robust online are trusted more than the others as its human tendency to follow suit with the same sentiment. Hence it also helps in strengthening the relationship of the customer and the company therebycreating a trust amongst the customers. **** *** ***-* SOURCE: wwW.HIGHVIZPR.COM