Why Mobile Commerce Is on the Rise

MIGHTY MOBILE GLOBAL MOBILE TRENDS Out of the 7 billion people worldwide, 5.9 billion are mobile phone users Smartphone sales are up 87% 63.1% from 2010 488.5 mllon units of the world's population have mobile phones! were sold in 2011 Mobile Users by % of Population ( PER 100 PEOPLE ) :. .::.. 143% Europe 119.5% The Americas 103.3% 96.7% 73.9% Africa 30% of the world's mobile users live in China (963 milllon) and in Indla (844 mlon) MOBILE CONSUMER BEHAVIOUR Over 300,000 apps have been developed in the last 3 years These have been downloaded 10.9 bilion times! When is a Mobile Used ? WHILE SHOPPING ON PUBLIC TRANSPORT AT HOME ON THE GO AT WORK 98% 89% 79% 74% 64% Average Time Spent on Mobiles 40 20 10 10 20 30 40 50 60 % OF USERS 9% spend on average 7 mins per day on emall and mall apps 32% spend on average 27 mins per day on communicatlon (skype, telephone, sms) 59% spend on average 40 mins per day on the web (web apps, utilities) How are Mobile Phones Used ? 81% BROWSE (social networking, surfing) 77% SEARCH (seeking information primarily using search engines) Social networking accounted for 71% f 50% of mobile search happen when users are following up a tv, online, or printed advertisement of all page views in 2011 FACEBOOK MOBILE USERS HAVE quadrupled in 2 years 9/10 searches result in an action from 50 million in 2009 to 200 million in 2011 i.e. a purchase, store visit etc Facebook reports that they had more than Mobile searches have 425 million 31 quadrupled since 2010, with MOBILE MONTHLY ACTIVE USERS in December 2011 alone 1 in 7 searches made via mobile There are You Tube 200 million 95% have looked for local information MOBILE VIDEO PLAYBACKS EVERYDAY on YouTube MOBILE WEB Mobile web subscription already outnumber fixed broadband subscriptions There are 1.2 billion mobile web users worldwide, that's 17% of the global population 2:1 In January 2012, 8.5% of website hits came from a mobile device. Double the amount compared to the same time last year! Use of Mobile and Desktop Web Mobile web surfing is estimated to overtake desktop web surfing by 2015 100% 73% 80% 57% 52% 60% 40% 48% 20% 43% 27% 0% 2007 2011 2015 M-COMMERCE £77 billion £770 million M- Commerce (mobile commerce) will witness a 99 fold increase in 6 years! "based on estimates 2009 2015 .and what's striking is that 79% of large online retailers still don't have a mobile optimised site! SOURCES: RESEARCHED BY PAUL DIMMOCK ECONSULTANCY INTERNET STATISTICS COMPENDIUM, GLOBAL, DECEMBER 211 (www.CULTURELABEL.COM) ECONSULTANCY INTERNET STATISTICS COMPENDIUM, UK, DECEMBER 2011 ECONSULTANCY M-COMMERCE INNOVATION BRIEFING 9TH NOVEMBER 2011 DESIGNED BY FRIEDRICH RIHA GLOBAL MOBILE STATISTICS 2012 (www.ALAFRITZ.COM) HTTP//MOBITHINKING.COM/MOBILE-MARKETING-TOOLS/LATEST-MOBILE STATS#MOBILE-APPS GOOGLE MOBILE ADS BLOG CULTURE TABEL COM HTTP//GOOGLEMOBILEADS.BLOGSPOT.COM/201/04/SMARTPHONE-USER-STUDY-SHOWS-MOBILEHTML MARY MEEKER. MOBILE NTERNET WILL SOON OVERTAKE FIXED INTERNET HTTP//GIGAOM.COM/2010/04/12/MARY-MEEKER-MOBILE-INTERNET-WILL-SOON-OVERTAKE-FIXED-INTERNET/ MOBLE COMMERCE REVOLUTION HTTP//www.SLIDESHARENET/MICROSOFTTAG/MOBILE-COMMERCE-REVOLUTION AVERAGE TIME