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Why Influencer Marketing is the Next Big Thing?

Why INFLUENCER MARKETING is the Next Big Thing? Influencer marketing is concerned with focusing market activities around key individuals that have influence over potential buyers, rather than targeting the market as a whole. A study by LaunchMetrics on Influencer Engagement: 84% of brands expect to resort to influencer engagement 69% of those questioned stated that their influencer engagement strategy was effective or got results The top goals and the future of influencer marketing: 94% ADVOCACY 92% AWARENESS As per Influencer 2.0 research on influencer marketing: Early maturity on influencer marketing, Budgets on the rise, 71% of Marketers see Influencer 59% of marketers are planning marketing as strategic to increase their influencer marketing budgets over the next 12 months 24% of marketers have an 'always on' program Just 21% plan to reduce this spending or keep it the same 5% have integrated influencer marketing into all their activities 4 POSITIVE BENEFITS OF INFLUENCER MARKETING ON YOUR SALES Better Trust and Credibility: By partnering with someone external to your business that is trusted by the target market, confidence and A credibility factors are usually higher. People no longer trust ads, but they do trust people. According to Pagefair study. O At least 309 million people are using ad blockers on their devices Broader Content and Greater Reach: A fresh take on content by influencers can attract attention from more people. Most effective platform for influencer marketing as per Tomoson Study: Blogs - 37% f Facebook - 25% Facebook Others YouTube - 6% O Instagram -- 6% Dube Blog Twitter - 5% Others- 21% More sales leads: When people trust the influencer, the odds of them responding positively towards their brand are greater. The latest poll from influencer marketplace Tomoson: ROI, for every dollar spent, there is an average return of $6.50 in additional earned media ontop of the $1 investment. 51% of marketers believe that influencer marketing attracts higher-quality customers to their business. Higher Quality Demand Generation: The influencer stokes the interest and enthusiasm of a prospect, priming him before interaction with your business. In the Tomoson study: 51% of marketers believed they captured better quality prospects with influencer marketing 38% indicated the same quality of people were won over with influencer marketing RESOURCES Marketo aa Traackr internal LAUNCHMETRICS E Tomoson Blog RESULTS dci www.dotcominfoway.com www.facebook.com/DotComlnfoway www.twitter.com/dotcominfoway www.linkedin.com/company/dotcominfoway Instagram Twitter

Why Influencer Marketing is the Next Big Thing?

shared by dotcominfoway on Dec 12
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The infographic reveals interesting facts about the unprecedented popularity of influencer marketing as a sales and marketing tool among corporates globally.

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