Why Are B2B Marketers Using Case Studies in Their Marketing Campaigns

WHY ARE B2B MARKETERS USING CASE STUDIES IN THEIR MARKETING CAMPAIGNS? Credibility Word of Mouth Peer Influence Low Cost Solutions Higher ROI SEO 48% of B2B marketers state case studies as one of the three most effective content types Value Proposition 1 Case Studies 1 Videos Public Speaking OWhite Papers O Seminars Testimonials Repurposed Content Why? What? A case study is a product/service success story. It tells how a company solved a problem using a specific product, process, method or idea. As with other marketing techniques, case studies fluctuate in popularity. An effective case study makes the reader want to learn more about the product/service it features. It' s a soft-sell proposition designed to compel prospects to request more detailed information. If you' ve mirrored the readers' problems successfully, the case study will propel them deeper into the sales funnel and closer to buying. Story Format 91% Who? 71% B2B marketers use content marketing B2B content marketers use case studies Except in-person events, case studies are 64% of the most effective 64% 32% marketing tactic for B2B marketers B2B marketers rate case studies as the most effective content marketing tactic Increase in perceived effectiveness about case studies Elements of a successful case study Problem and How? analysis of alternatives Implementation Recommended Solu tion Results For detailed information, please contact Catherine's at www.catherinephams.com. Catherine's is a B2B Technology Content Strategy Firm with a focus on writing white papers, case studies, ebooks, and other marketing materials. WHY ARE B2B MARKETERS USING CASE STUDIES IN THEIR MARKETING CAMPAIGNS? Credibility Word of Mouth Peer Influence Low Cost Solutions Higher ROI SEO 48% of B2B marketers state case studies as one of the three most effective content types Value Proposition 1 Case Studies 1 Videos Public Speaking OWhite Papers O Seminars Testimonials Repurposed Content Why? What? A case study is a product/service success story. It tells how a company solved a problem using a specific product, process, method or idea. As with other marketing techniques, case studies fluctuate in popularity. An effective case study makes the reader want to learn more about the product/service it features. It' s a soft-sell proposition designed to compel prospects to request more detailed information. If you' ve mirrored the readers' problems successfully, the case study will propel them deeper into the sales funnel and closer to buying. Story Format 91% Who? 71% B2B marketers use content marketing B2B content marketers use case studies Except in-person events, case studies are 64% of the most effective 64% 32% marketing tactic for B2B marketers B2B marketers rate case studies as the most effective content marketing tactic Increase in perceived effectiveness about case studies Elements of a successful case study Problem and How? analysis of alternatives Implementation Recommended Solu tion Results For detailed information, please contact Catherine's at www.catherinephams.com. Catherine's is a B2B Technology Content Strategy Firm with a focus on writing white papers, case studies, ebooks, and other marketing materials.